Mad Fish Digital’s pay-per-click marketing services for the travel and tourism industry offer more than just targeted advertising, keyword optimization, and conversion tracking. Our team custom tailors every aspect of the digital strategy to our client’s needs so they can reach potential travelers at every stage of the customer journey. From inspiration to booking, and beyond, Mad Fish Digital is here to help.
Our team of paid media strategists understands that the travel and tourism industry has its own challenges and opportunities when it comes to capturing the attention of potential guests. We reel in prospective travelers using tactics such as:
- Advanced audience targeting
- Compelling ad copy
- Visually engaging creatives
By leveraging data-driven insights and industry-specific research our paid strategists can tailor each of our PPC campaigns to showcase our client’s brand, offerings, and experience. By leveraging the latest in marketing technologies, our laser-focused targeting capabilities allow us to get our clients’ message in front of the right audience at the right time.
In addition to driving new visitors and leads, our PPC marketing services focus on driving direct bookings, increasing brand awareness, and building customer loyalty.
When you partner with Mad Fish Digital, you get transparent reporting, continuous campaign optimization, and a friendly and experienced team.
We Help Solve Issues Such As:
Lack of Targeted Audience Reach
We use audience research to identify where your potential guests spend their time online, including platforms like Meta Search, TripAdvisor, Kayak, and Booking.com. This helps us understand the information they’re seeking about your business, allowing us to craft strategies that increase bookings and enhance your online presence.
Difficulty in Measuring ROI
Measuring return on investment (ROI) for pay-per-click advertising can be challenging without the proper processes in place. Our transparent reporting lets clients assess the effectiveness of their PPC campaigns and budgets. We also provide actionable insights to continuously optimize your campaigns, ensuring you get the most value from your advertising spend.
Competitive Market Landscape
The travel and tourism industry is highly competitive, making it hard to stand out from competitors and capture the attention of potential guests. We optimize and pivot bidding strategies based on data to make sure we reach potential customers with the right ad at the right time.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Your Paid Marketing Partner
Looking for a marketing partner that delivers transparency, reliability, and results? Partner with Mad Fish Digital to grow your travel or tourism business through paid media advertising. Our team conducts thorough up-front market research to understand our client’s ideal target audiences and stay on top of industry trends. From there, we develop tailored digital strategies that focus on driving qualified visitors, maximizing return on ad spend (ROAS), and increasing bookings.
Performance focused Pay-Per-Click Metrics that We Manage for Our Travel & Tourism Clients
- Click-Through Rate (CTR): CTR is the percentage of people who click on your ad to go to your website after seeing it. A high CTR generally indicates strong interest.
- Conversion Rate: Conversion Rate is the percentage of clicks that result in a conversion. A conversion could be booking a hotel room, purchasing a tour, calling for more information, or other desired actions.
- Cost Per Click (CPC): CPC is the average cost of each click on your ad. A lower cost per click drives more traffic for less budget.
- Return on Ad Spend (ROAS): ROAS is the revenue generated for each dollar spent on advertising. This is a key metric when gauging the success of PPC campaigns.
- Quality Score: Quality Score is a score given to ads based on their relevance and quality. A better quality score can mean better ad placements and lower costs.
- Ad Position: Ad position is the average position your ad appears on the search results page. A higher ad position means more visibility.
- Cost Per Acquisition (CPA): CPA is the average cost of acquiring a new customer. A lower CPA means more new customers for less budget.
Travel & Tourism Industry Trends
The global Travel & Tourism and tourism market size was valued at $4,715.9 billion in 2018 and is projected to reach $8,811.0 billion by 2027, registering a CAGR of 10.3% from 2019 to 2027
Full Funnel Strategies
We target prospective customers at all stages of the funnel (awareness, consideration, and conversion) with targeted messaging to increase engagement rates and bookings. A full-funnel strategy is key for travel and tourism businesses to effectively drive conversions.
Keyword Research & Optimization
Our keyword research process helps uncover targeted, cost-effective keywords using industry-specific terms and phrases. We continually optimize campaigns to ensure the selected keywords are performing at a high level.
Experienced Marketers
We are paid media experts with a proven record of boosting conversions and enhancing brand exposure for our clients. Our crew of digital marketers crafts digital strategies that steer our clients’ businesses toward success.
Landing Pages
Our designers use design best practices to create user-friendly, high-converting landing pages that increase the effectiveness of PPC campaigns. These visually compelling pages drive engagement and conversions to maximize the ROI of our clients’ marketing spend.
A / B Split Testing
Optimization is a never-ending process and A/B testing is a key step of this process. We continuously A/B test all elements of our pay-per-click campaigns to ensure they are performing at the best possible level.
GEO-Fencing
We use geo-fencing technology for precise location targeting. Implementing virtual perimeters ensures targeted ad delivery in specific areas, allowing us to target ideal customers and deliver personalized ads.
Google Ads & Microsoft Advertising
We display our clients’ brands and offerings to prospective customers who are searching for travel-related content by leveraging Google and Microsoft advertising. These platforms allow precise targeting that increases brand awareness, drives web traffic, and increases bookings for travel and tourism businesses.
Social Media Advertising
Social media advertising is a powerful marketing tool since it enables businesses to reach and engage with current and prospective customers. Advertising through social media platforms like Facebook, Instagram, and TikTok is a great way to promote travel offerings with fun, engaging content that drives more bookings.
Why Brands Trust Mad Fish Digital
At Mad Fish Digital, our clients set the expectations, we just exceed them
Mad Fish Digital is an award-winning agency that helps travel and tourism businesses succeed in their competitive marketing. We’ve helped countless clients grow their revenue, scale advertising budgets, and outpace their competition with our pay-per-click advertising services.
Learn more from Our Paid Advertising Team
Prioritizing Clients
Clients are a top priority at Mad Fish Digital. We strive to provide exceptional customer service and foster long-lasting client relationships. Our friendly, professional team ensures that our clients are getting great results with unparalleled service.
Achieving Outcomes for Clients.
Our goal is to make an impact for our clients’ travel and tourism businesses. Our analytical approach to PPC ensures that each campaign achieves measurable success and increases brand visibility, engagement, and conversions. Trust us to help grow your business through PPC marketing.
New and creative method
Our fresh approach to digital marketing helps us set our clients apart from the rest. We implement the latest marketing technologies and stay up to date with travel industry trends. Our campaigns are constantly evaluated to make sure we deliver great results for all clients.
Research-First Approach
When onboarding a new client, we thoroughly investigate their business and their competitive landscape to fully understand their goals, challenges, and opportunities. This allows us to craft a paid media strategy that will exceed expectations.
Best Agency for the World
Mad Fish Digital strives to be the best agency for the world and make a positive impact on our employees, clients, and community. We’re also a certified B Corporation dedicated to social and environmental performance, public transparency, and legal accountability.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business