The MVP Digital Marketing Agency for Sports Brands
Creating a successful digital experience requires a skilled and competitive team that understands how to knock the work out of the park. At Mad Fish Digital, we offer a series of online marketing services that ensure your brand rises above the competition on search engines and reaches customers who convert. Schedule a consultation with us to learn how the right partnership can elevate your online presence.
Drafting New Customers With Sports-Focused Digital Marketing Services
We’re proud to produce championship-approved digital marketing solutions for sports brands, athletes, and teams that reach new audiences and increase revenue. We do that by providing the following services tailored to your goals:
- Compelling Content Creation: Our athletic content team produces services to score high conversion rates, increase brand awareness, and introduce you to new faces and athletes.
- Social Media Marketing: Our social media team creates a memorable brand experience through carefully crafted messages that celebrate wins and connect you with fans.
- Influencer Partnerships: We strategically establish influencer partnerships that align with your branding and goals to better connect you with new audiences.
- Search Engine Optimization (SEO): Our SEO game is on point, ensuring sports brands rank prominently in relevant searches by sports enthusiasts.
- Email Marketing: We help sports brands engage with fans by offering exclusive offers, behind-the-scenes content, and updates on upcoming matches and tournaments that go directly to their inbox.
- Paid Media Services: With nearly twenty seasons under our belt, we offer PPC and paid media advertising that scores and reduces budgets.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
We Help Sports Marketing Brands and Athletes Reach Digital Marketing Excellence
We approach every digital strategy like a new game by creating bespoke solutions individualized to a brand. As a result, we help our partners in sports marketing and their athletes elevate their online experience by enhancing their customer reach, introducing them to new fans, and producing impactful results that improve business performance.
We Help Solve Issues Such As:
Lack of Targeted Audience Engagement
Building a strong brand online is like training for a marathon—it takes time, dedication, and a consistent pace to reach the finish line successfully. We’re here to help you get the right fans while introducing you to paying customers with digital marketing strategies that produce results.
Difficulty in Measuring ROI
Stay focused on the court or field, and let us sort out the ROI of your performance marketing efforts. We can keep score by accurately tracking and analyzing channel performance to discover what works and what doesn’t to reduce marketing dollars and elevate your performance online.
Adapting to Evolving Digital Platforms
The rules in the digital marketing field are constantly evolving from platform to platform. We have experience managing the latest tech tools and digital channels to ensure your performance marketing strategies reach their goals and stay current.
Keeping Score: The Digital Marketing Metrics We Provide Sports Brands and Marketers
With a passion for sports marketing, innovative strategies, and a commitment to driving success, we’re the ideal partner for elevating your digital presence and achieving marketing goals by surfacing success and managing the following metrics:
- Organic Traffic: We’ll explain how organic traffic relates to the rise in clicks from sports enthusiasts searching for “sports merchandise” or “sports events” and other terms related to your website.
- Keyword Rankings: We’ll show how we track keyword rankings in search engines as your site climbs to the top page of SERPs for “sports sponsorship” and other related keywords.
- Click-Through Rate (CTR): We measure the percentage of winning clicks from users visiting your site after seeing it in search results.
- Conversion Rate: We report and track the percentage of fans visiting your website who turn into customers from organic search results or sports-related landing pages.
- Backlink Quality and Quantity: We talk through the strength of your website’s authority by highlighting the quality backlinks from authoritative sports sites that link to your website.
- Page Load Speed: We explain page load speeds and fine-tune areas to keep the crowd engaged and returning for more while improving search results.
- Mobile Responsiveness: We track the mobile responsiveness of sports-related pages, providing a seamless experience that influences search rankings and keeps mobile users cheering.
Sports Marketing Industry Trends
The global sports marketing market size was valued at $58.9 billion in 2019 and is projected to reach $83.6 billion by 2027, registering a CAGR of 4.6% from 2020 to 2027
Ecommerce PPC
We are a competitive agency that prides itself on producing results for the sports brands that use our paid media and PPC services. With a deep understanding of shopping feed optimization and effective remarketing tactics, we’re here to take your brand to the next level with expert services that achieve actual results.
Full Funnel Strategies
Taking a full-funnel approach allows us to reach the right fans and customers interested in your sports brand. Partnering with us means positioning your brand for dominance in the digital field and securing a resounding victory from the consideration step until a customer converts.
Keyword Research & Optimization
Knowing how your customers and future fans search for sports-related products and services is paramount to reaching the top of search results. That’s why we conduct thorough keyword research with individualized mapping based on specific personas.
Landing Pages
Our design team produces customer-first landing pages designed to encourage them to convert. These targeted pages provide an elevated digital experience, allowing us to improve a lead generation strategy and boost sales.
A / B Split Testing
Just like a penalty shootout, our data-driven approach involves A/B testing and real-time campaign optimization. We analyze results and hope to come out on top with the winning combination, maximizing ROI for sports marketing brands and their services while improving our CTR.
GEO-Fencing
We understand how granular sports marketing can be in terms of geography. That’s why we incorporate geo-fencing technology into our paid media efforts. Doing so allows us to target and offer advertising to new faces and folks interested in your offerings locally, where they want.
Google Ads & Microsoft Advertising
We consider Google Ads and Microsoft Ads as the majors in terms of paid media service providers. Nevertheless, we understand that sports marketing departments need help managing PPC services in-house. Let us do the hard work by offering your customers paid advertising that encourages engagement, boosts lead generation and website traffic, and provides other advantages while reducing your Return on Ad Spend (RoAS).
Social Media Advertising
Fans want to engage with your sports brand over your social profiles. We help our partners build more meaningful experiences and offer advertising services for Facebook, Instagram, TikTok, and LinkedIn. As a result, we can reach the right fans and increase valuable metrics such as engagement, click-through rate, and overall sales.
Your Trusted Digital Agency Partner Helping Sports Brands Succeed
At Mad Fish Digital, our clients set the expectations, we just exceed them
We don’t cut corners. As a certified B Corporation and award-winning agency, we pride ourselves on supporting our partners in the sports industry by doing what we do best—increasing revenue, scaling advertising, dominating online competition, and ensuring industry success.
Learn more from Our Paid Advertising Team
Prioritizing Clients
We prioritize the client experience to make sure we are consistently delivering top-notch customer service and results for your sports business. Our team is dedicated to building lasting client relationships, creating a positive environment, fostering creativity, and ensuring client satisfaction.
Achieving Outcomes for Clients.
We’re your go-to partner for driving results. Our marketing strategies are designed to increase metrics for your brand, and every campaign is mapped to specific Key Performance Indicators to track our success. We will help increase your revenue and meet the marketing goals of your sports marketing company or athletic brand.
Fresh Methodology
We take an innovative approach to digital strategy for our medical product supply partners. With a focus on continuous improvement, each strategy is evaluated quarterly to ensure maximum effectiveness. We closely monitor industry trends and implement best practices to keep your business ahead of the competition.
Research First Approach
We take a research-first approach to fully understand your brand and your competition. This process helps us launch campaigns that help you achieve your marketing goals and grow your brand.
Best Agency for the Planet
We strive to be the best agency for the world, starting with our employees, clients, and our community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.
Want to Learn More About Our Digital Marketing Services?
Reach out today to find out how Mad Fish Digital can elevate your business