To Our Community
We couldn’t have done it without you – Thank you for banding together this past year. In reflection, 2021 was a tumultuous year all around, but we feel fortunate to have been able to spend it in good company. The B Corp community is resilient and forward thinking always, but in 2021 we were challenged further.
We fully embraced remote work and expanded our benefit offerings to support a staff in and outside of our Portland, OR headquarters. We were pushed to adapt and iterate operationally to continue serving our employees and our clients in alignment with our company purpose, mission, and values.
We leaned into our values and made progress towards our social impact initiatives, and the desire from our team to show up for one another and our communities was unmatched.
We completed our first re-certification, launched a VTO challenge, put time and resources towards supporting non-profits, and hired a leadership and EDI coach to catalyze our efforts.
As Mad Fish Digital approaches four years of being a Certified B Corporation, we are proud to continue to push ourselves. We dream not just of what is possible today, but what can be possible in the future. To fulfill our mission, we seek to be a force for good for our employees, our partners, and customers, as well as the world at large.
KEY ACCOMPLISHMENTSFROM 2021
120 TONNES
How much CO2 we started offsetting to achieve carbon neutrality
90 HOURS
How much time we spent volunteering to uplift organizations in our communities
$38,325
Pro bono and monetary donations we provided to charity organizations
150 HOURS
How much time we spent supporting non-profit organizations with pro bono work
VTO CHALLENGE
Launched our first VTO challenge
SUSTAINABLE GIFT GUIDE
Developed an employee-curated Gift Guide that features businesses who fit into 7 sustainability categories to source client and team member gifts
TEAM GROWTH AND DEVELOPEMENT
Hired a leadership coach to facilitate mentorship and team member growth and development
B-CORP CERTIFICATION:
Completed our first B Corp re-certification process (hooray!)
BENEFITS PACKAGE
Revamped our benefits package for geographic equity to support our fully remote team
SOCIAL IMPACT CONTRIBUTIONS 2021
MAKING AN IMPACT
We increased our B Corp certification score by 26% over the course of 3 years.
OUR B CORP SCORE (2018)
Governance:
10.5
Workers:
30.4
Community:
28.6
Environment:
3.6
Customers:
7.3
Total:
80.4
OUR B CORP SCORE (2021)
Governance:
17
Workers:
35.5
Community:
24.1
Environment:
12.7
Customers:
10.9
Total:
100.3
EXPLORE - ENVIRONMENTAL IMPACT
We offset 120 tonnes of CO2 in 2021, here’s where we made an impact.
KOOTZNOOWOO, UNITED STATES:
10 TONNES TOWARDS IMPROVED FOREST MANAGEMENT
The Kootznoowoo Project protects fragile marine and coastal ecosystems within its boundaries, contributing to healthier and more productive oceans.
BRAZIL NUT CONSESSIONS, BRAZIL:
10 TONNES TOWARDS AVOIDING UNPLANNED DEFORESTATION
Brazil nut concessions provide an alternative agroforestry crop to clear-cutting for agriculture and can only be sourced from the old-growth rainforest.
AMAZON RAINFOREST:
90 TONNES TOWARDS AMAZON RAINFOREST CONSERVATION PROJECTS
The Amazon rainforest portfolio is a collection of conservation projects preserving forest and fighting illegal logging at the forefront of deforestation in the Amazon rainforest.
LOS BANCOS, MEXICO:
10 TONNES TOWARDS IMPROVED FOREST MANAGEMENT
Los Bancos is home to a wide variety of plant and animal species, including the brilliant green macaw (parrot).
EXPLORE - COMMUNITY IMPACT
We dedicated 90 hours of paid volunteer time off to lift up our communities, here are a few of the organizations we supported.
EXPLORE - EMPLOYEE BUYING POWER
Our team curated a Gift Guide of 46 businesses that meet one or more of our seven (7) sustainability categories. We will continue adding to our Gift Guide over time with a goal of purchasing, at minimum, 75% of our client gifts from this list.
B Corp Certified Businesses
Minority Owned or Led Businesses
LGBTQIA+ Owned or Led Businesses
Women Owned or Led Businesses
Businesses who commit to fair wages & benefits
Businesses who commit to sustainable business practices
Business who commit to hiring people who have been excluded from employment (undocumented, refugees, incarcerated)
WHAT WE'RE PLANNING FOR 2022 AND THE COMING YEARS
We are expanding our social impact contributions by 126% in 2022 compared to 2021.
Explore ethical marketing and the future of paid media platforms (Facebook, Google, Amazon, etc.)
Donate $20,000 value of pro bono services
Conduct a VTO challenge with 50% team member participation
Develop meaningful B Corp partnerships to make an impact on 3 SDG initiatives
Continue expanding our Gift Guide and use it to source 75% of our client gifts
Offset 120 tonnes of CO2 annually
Dedicate 129 paid volunteer hours annually
SOCIAL IMPACT CONTRIBUTIONS 2022
OUR MISSION
We seek to be a force for good for our employees, our partners, and customers, as well as the world at large.
OUR COMMITMENT
We are proud to make the internet a better place, create an environment that helps other small businesses grow, and reinvest into the community.
OUR VALUES
ACCOUNTABLE
Upfront and honest communication every step of the way.
INNOVATIVE
Simplifying the solutions to complex marketing challenges.
GENUINE
Bringing a thoughtful and personal approach to everything we do.
COLLABORATIVE
Talented team of creative and strategic
thinkers supporting your brand.
FUN(ISH)
Knowing how and when to have a good time.