We strategize, build, and optimize paid media campaigns across the digital landscape. Our paid media team ensures your ad dollars are being maximized and your ad strategy is working effectively as you grow and scale your business. Our strategists communicate regularly on campaign success and always provide transparency into your campaign performance and access. With paid search, programmatic, social advertising, and other paid media channels, measuring success is our priority. Whether it’s leads, online sales, or visibility, we’ll get you results.

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Lead-Generation

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Ecommerce

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Brand Awareness

What to Expect from Mad Fish

When you work with Mad Fish Digital, you get the Mad Fish Digital elevated experience. It’s a partnership that connects you with your paid media strategist and client strategists to ensure you’re reaching exactly who you want with your digital ads. We help you find your customers where they are, all with your brand’s genuine voice and message. With this collaboration and innovative oversight, we are able to always drive actionable results. 

Our paid media services give you:

  • An innovative, data-driven paid media strategy
  • Targeted paid advertising that reaches your audience where they are
  • A first-party data strategy to ensure compliance with data privacy regulations 
  • Comprehensive data analytics capabilities that track your customers’ experience
  • Workflow automation and integrations to make tracking results clear
  • Experienced, accountable team members ready to help deliver results

Increase sales, improve return on ad spend, optimize click-thru rates, and engage your audience. Using our consumer data insights, we’ll help you reach the right people where they already are—social media, search, and across the web. Our paid media team has expertise in developing and implementing digital advertising plans that convert. We are proactive, accountable for our results, and, as an extension of your team, we never stop working to improve campaign performance. 

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Digital Media Planning at Scale

When it comes to paid media, we have you covered. Whether it’s paid search, social media advertising, programmatic, over the top (OTT) or connected TV (CTV), our paid media team covers all of the major platforms and services. Mad Fish Digital works closely with Google and is a Certified Google Premier Partner. We work with a dedicated Google team to help our clients get early access to beta programs, unique insights, industry research and get the most out of their paid advertising campaigns.

Paid Search

  • Search Ads 360
  • Google Ads
  • Microsoft Advertising (Bing Ads)

Display & Video

  • Google Display Network
  • Youtube

Programmatic

  • Basis (Formerly Centro)
  • Display & Video 360
  • StackAdapt
  • Pontiac
  • Verizon Media

Ad Serving

  • Adform
  • Campaign Manager 360
  • Kevel
  • Sizmek
  • OpenX

Streaming Audio

  • Spotify
  • Pandora
  • SoundCloud
  • Media Capital
  • MLB
  • DMS
  • TuneIn
  • Upday
  • and many others…

Social Advertising

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Reddit
  • Snapchat
  • TikTok
  • Twitter

Over The Top (OTT) Services

  • DirectTV
  • Hulu
  • Crackle
  • AT&T
  • Pluto TV
  • Samsung TV Plus
  • Sling
  • Xfinity
  • YouTube TV

Connected TV (CTV) Platforms

  • Apple TV
  • Chromecast
  • Roku
  • Amazon Fire TV
  • Vizio
  • Game Systems (Playstation, XBOX)

SEM (Search Engine Marketing)

The broad term for paid search, SEM is the core of our paid team expertise. We help people find you and your products on the web, whether it’s through Google, Amazon, or Bing. Whether it’s branded terms or broader keyword phrases that drive people to you, we’ll build customized campaigns that get you noticed.

Programmatic Advertising

Programmatic advertising brings efficiency and scale to marketing teams of all sizes. Our service encompasses many things; display advertising, native advertising, in-stream video, audio, connected TV, mobile app advertising, and more. Adding programmatic into the current marketing mix can aid in expanding reach, expanding targeting capabilities, driving direct and assisted conversions, and increasing ad transparency.

Social Advertising

Position yourself on social media with the help of social ads. Whether it’s a Facebook and Instagram campaign, a b2b LinkedIn approach, or reaching users on Pinterest, we’re ready to create completely customized campaigns that take your audience needs and preferences into account. 

Display Advertising

Show them why they should care. Our display advertising targets your audience with beautiful and engaging visuals that keep them engaged with your brand.

LinkedIn Advertising

LinkedIn isn’t just for finding your next job anymore. It’s also there for finding your next lead. LinkedIn offers a highly targeted audience segmentation based on job title, company, industry, and seniority.

Twitter Advertising

Whether we only have 140 characters or 280, character counts don’t scare us. We’ve worked across industries to help deliver positive results on Twitter.

Workflow Automation

Automation can help make digital marketing campaigns smarter and increase return on ad spend. Our team helps identify and implement automation that can attribute campaign costs and clicks to your leads and help close the loop on clear ad campaign performance.

ABM (Account Based Marketing)

Communicate with your prospects strategically across the web. You know the accounts you want to land. We’ll work together to construct isolated campaigns that target exactly who you’re trying to reach. Then, we’ll use their needs and specific goals to target them with highly relevant content and service

Google Ads

We’ll build campaigns and optimize your bids to get the most bang for your buck. Whether it’s Display Ads, Search Ads, or the Shopping Feed, we’re equipped to get you the results you need. Trust us to get creative in how we reach your audience—we’ve even used temperature to trigger ads for ski resorts.

Microsoft Advertising (Bing Ads)

Bing Ads help you ensure everyone can find you, no matter the search engine. We’ll strategize paid media plans across platforms and optimize each to deliver the best results for your business goals. 

Amazon Shopping

Amazon is the fastest-growing advertising channel in the United States. We’ll help you optimize your marketplace strategy and build customized campaigns to help improve ROI. Read a few Amazon Advertising tips. 

Instagram Advertising

Instagram ads are one of the best places to share your brand’s story and generate interest from your targeted audience. Whether it’s Instagram Stories, carousel ads, or videos, we’ll help you reach the people you care about.

Video Advertising

Videos can drive major conversions, whether they’re on a landing page or in your audience’s social feed. We’ll make sure your videos are seen by the right people on the right channel.

Remarketing

Staying top of mind with your clients until they’re ready to make the commitment is crucial to conversion. We’ll make sure your customers don’t forget about you.

Facebook Advertising

Link posts, carousels, and remarketing ads? No problem. We’ll build your audience and help you deliver strong ROI and brand awareness.

Custom 3rd Party Data Sets

We research the ideal data sets – GEO fencing, software usage, psychographic data, and more – and use them to create target ad plans that your audience will appreciate. Finding the right sets to meet your audience where they are in their buying process is key.

Custom Ad Campaign Reporting

Our campaign reporting includes advanced platform integrations to help regularly get insights into your advertising campaigns, whether you are a B2C company needing easy transaction metrics or a B2B brand trying to identify key data at various stages of the sales cycle.

Innovative Solutions,
New Possibilities

Request a consultation today

Want to see the results?

Check out a few of our paid advertising campaigns and see how we help you get the results you’re looking for.

Some of the industries we develop Pay-Per-Click (PPC) strategies for