Tell your brand story and connect with your customers.

At Mad Fish Digital, we craft purposeful, unique, and authentic content strategies and assets that captivate our clients' audiences. We strengthen brands by blending words and visuals while offering in-house marketing teams a wealth of meticulously curated data-driven resources.

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Content Strategy

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Content Creation

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Audience and Persona Creation

What to Expect from Mad Fish

By working with our award-winning digital marketing team, our clients receive a values-first, high-touch experience that gets results. This means your team acquires a committed and proactive content strategist, aligning the latest content marketing tactics with your online objectives.

Business to Business (B2B), Business to Consumer (B2C), and Direct to Consumer (DTC) brands excel when they integrate our purpose-driven approach into their content development efforts. Marketing efforts and overall business objectives are achieved faster when our content team provides regular contributions and ongoing innovation ideas. 

Our content marketing team works with brands to provide: 

  • A collaborative partnership with a values-aligned content team
  • Copy and messaging written and overseen by dedicated creative experts
  • Content that meets the needs of their audiences and improves search engine rankings
  • SEO insights and information on trends and changes in the search landscape by working closely with our SEO team
  • Consistent and accountable reporting and analysis of their content marketing efforts

At Mad Fish Digital, we understand that each brand has a unique voice, message, and position in the marketplace. We take a thoughtful, collaborative, and solutions-oriented approach to tell your story. To remain competitive in today’s digital marketing landscape, brands need a custom content marketing strategy that includes clear audience research, competitor analysis, keyword targeting, tone alignment, and measurable goals. 

Our team is here to answer your questions and help incorporate the latest digital marketing tactics into your digital marketing strategy.

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Let’s talk about your content marketing goals.

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Content Marketing Services

Content Marketing Strategy

Qualitative and quantitative research and subsequent analysis are used to craft ongoing holistic content strategies. 

To attract and engage target audiences, content outlined in the strategy can take various forms, including blog posts, articles, videos, infographics, social media, and more.

Audience Research & Persona Development

Audience research and persona development answer questions about target consumers, such as their demographics, how they research brands, their pain points and needs, and more. 

This is essential for creating marketing strategies that resonate with customers, drive engagement, and ultimately lead to higher conversion rates.

Competitor Content Analysis

This analysis provides insights into the competitive landscape. It provides insight into competitor content strengths and weaknesses.

This research helps inform data-driven decisions that lead to effective content creation, improved audience engagement, and better digital marketing results.

Visual Content

Visual content differentiates businesses from their competitors and can reposition companies to attract new customers. 

The collaboration between content and design ensures images are relevant to audiences, visually appealing, and optimized for search engines and user experience.

Key Performance Indicator (KPI) Identification

The goal of KPI identification is to provide a clear and measurable framework for tracking content strategy progress and making informed decisions. 

Regular monitoring and reporting on KPI performance allows for timely adjustments and pivots in strategy if needed.

Content Marketing Execution

Content marketing execution is the practical implementation of a content strategy. It’s the creation, publication, and distribution of content assets that align with the strategic objectives of a business. 

Strategic content marketing execution ensures companies consistently reach the right audience with the right messaging via the right channel distribution strategy.

Brand Positioning

Brand positioning is a strategic process that defines a brand’s essence, value, and place in the market. 

When done effectively, it has a profound impact on how customers perceive, trust, and interact with a brand, ultimately contributing to business success and growth.

Web Content Audit

Web content audits involve a comprehensive analysis of the content on a site to evaluate its quality, relevance, and performance. 

By identifying gaps and improving content, businesses can maximize returns on content creation and marketing endeavors.

Email & SMS Marketing

Email and SMS provide a direct, cost-effective, and highly customizable way to engage with an audience, drive conversions, and build lasting relationships. 

When integrated into a comprehensive digital marketing strategy, it can significantly contribute to the success and growth of businesses across various industries.

Reporting and Analysis

The reporting and analysis of key metrics and established KPIs provide valuable insights into what’s working and what needs improvement in a content strategy. 

This data-driven approach allows for informed decision-making, leading to better user experiences and increased ROI.

Our Strategies Lead to Measurable Results

See what we’ve accomplished lately.

Some of the industries we develop strategies for include:

Let’s Talk.

Discover the benefits of having Mad Fish Digital as a premier content marketing services partner.

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