It’s a privilege working with Women's Healthcare Associates (WHA) to enhance their social media presence and support their mission of delivering expert, compassionate care. WHA has long been committed to empowering people through quality healthcare, and as they’ve grown, so too has their desire to connect with even more people in a meaningful, impactful way.
The Results
Traffic Acquisition From Organic Social
+169%
Increase in Engaged Sessions YoY
New User Acquisition From Organic Social
+145%
Increase in New Users YoY
+473%
Increase in Organic Reach YoY
+122%
Increase in Link Clicks YoY
The Challenge
WHA aimed to stand out in a crowded healthcare space by showcasing its personalized, expert care. The goal was to enhance their digital presence, reach a wider audience, and encourage patients to find a local provider and schedule appointments, driving more bookings and building stronger patient connections.
The Solution
We conducted in-depth audience research, analyzing demographics and online behaviors to identify Facebook and Instagram as WHA's most active platforms. This insight helped us create a tailored, data-driven strategy that resonated with those seeking women’s health services.
Our approach focused on building genuine connections and enhancing brand awareness by sharing informative, emotionally resonant content. We highlighted WHA’s expertise and compassionate, patient-centered care through educational resources, personal stories, and provider insights. The goal was to build trust, ensuring individuals felt understood and supported while positioning WHA as a trusted partner for women and families seeking care.
The Pivot
After six months of data and insights, we conducted a performance review to refine WHA’s social media strategy. We re-examined the marketing funnel—Awareness, Consideration, and Conversion—and made key adjustments to better support each stage. One important change was adding additional resources that encouraged users to click through to the website, where they then became part of the larger marketing funnel. This helped us engage and guide them more effectively through the journey.
- Awareness: We refined the awareness stage by amplifying thought leadership content to attract the target audience. We included links to informative blog posts and research and news articles that continued to position WHA as a trusted authority.
- Consideration: As engagement grew, we focused on personalized content to move users further down the funnel. This included highlighting providers, sharing patient testimonials, and using designed visuals and photos that showcased WHA’s care and expertise. These content types helped build trust and encouraged potential patients to learn more.
- Conversion: To drive conversions, we shared content highlighting specific services, paired with clear calls to action (CTAs), such as “Find a Provider.” These posts were not only educational but also made it easier for interested visitors to take the next step, leading them closer to conversion.
These adjustments helped us strengthen connections, enhance engagement, and boost conversions, driving WHA’s continued success.
Photoshoot
We conducted two photoshoots featuring WHA's providers and day-to-day interactions with patients which played a key role in boosting their social media strategy. These real, high-quality images and videos helped humanize WHA’s presence, showcasing the compassionate care and personal connections patients can expect. Rather than relying on stock photos and videos, these authentic visuals built trust and made WHA’s team feel more approachable and relatable to potential patients.
Capturing candid moments of providers interacting with patients allowed us to tell a compelling story—one that reflected both expertise and empathy. These visuals resonated deeply with the audience, fostering emotional connections and making it easier for potential patients to see themselves in WHA’s care. By incorporating these genuine photos and videos into the social media strategy, WHA not only boosted engagement but also strengthened its brand presence, creating a sense of familiarity and trust that ultimately led to increased consultations and stronger patient relationships.
