Park City Lodging has been providing vacation rental properties in Park City, Utah since 1984. The high-touch concierge service they provide is ideal for people looking to create the perfect Park City vacation experience anytime of year. In 2020, they came to the Mad Fish Digital team to get that same high-touch experience from their digital marketing agency.
In 2023, Mad Fish Digital, and Park City Lodging won Search Engine Land’s award for Best Overall PPC Initiative – Enterprise
The Results
+313%
Annual eCommerce Sales
+71%
Revenue from Google Search Ads
The Challenge
Park City Lodging, like other vacation rental and hospitality service providers, wanted to maximize direct bookings in order to capitalize on higher potential revenue. It was our goal to collaborate with their team to increase their revenue year over year.
Our Approach
To increase reservations during peak travel seasons in Park City, we rolled out targeted ad campaigns around their seasonal offers. We didn’t want to neglect overall brand awareness so we also developed a content and SEO strategy highlighting travel ideas for Park City and showcasing Park City Lodging’s variety of properties, with helpful downloadables like checklists, guidebooks, and infographics.
Highlights
Facebook + Display Ads
Après Ski Checklist
PCL Luxury Page
Spring Family Fun Guide
Services Implemented
- Content Marketing Strategy
- On-Page SEO
- Paid Advertising
- Paid Social Advertising
- Social and Display Ad Design
- Design / Visuals
- Analytics & Reporting
