OnePeak Medical provides patients with unique wellness experiences that redefine primary care through innovative, integrated health practices and services geared towards optimal health and well-being. Mad Fish Digital partnered with OnePeak Medical to help them build a brand that was scalable, could grow with their success, and resonated with their target audiences.
The Challenge
OnePeak Medical is outcome driven and wanted to focus on building strong relationships with patients. In order to increase new patient acquisition and referrals, they needed to know who their audiences were and what messaging and branding they responded to.
The Results
By thoroughly understanding OnePeak Medical’s brand’s mission, values, target audience, and unique selling points, our team was able to guide the content and visual direction of their brand identity.
The guidelines now serve as a roadmap for maintaining a consistent and effective representation of OnePeak Medical’s brand. They help build and nurture a strong brand identity that resonates with their target audience, fosters trust, and contributes to the brand’s success.
Our Approach
Mad Fish Digital’s content marketing strategists used data-driven insights and qualitative research to develop four distinct personas. Our strategists shared insights into traits and demographics, where their audiences lived online, the audiences’ challenges, the subject matter that would resonate as well as the best channels to use to engage with these personas as a group as well as individually.
Using this research as well as a balance of creativity and strategic thinking, Mad Fish’s design team defined OnePeak Medical’s visual elements, updated their logo, color palette, and imagery style. Our team also established guidelines for layout and composition across various marketing materials.
We designed moodboards that outlined three possible visual directions for Create Now’s new identity. Our new logo was easily recognizable and maintained some historical elements of the original Create Now logo. The color palette paired easily with the design and is bold, youthful, and high-energy. The typeface is both approachable and modern.
Services Implemented
- Audience Research
- Persona Development
- Social Media Marketing
- Brand Guidelines
- Business Cards
- Letterhead
- Brochures
