Higg is a values-based SaaS company that provides a sustainability insights platform for consumer goods industries. The platform measures, manages, and shares supply chain performance data. Higg came to Mad Fish Digital because they wanted a values-aligned partner to help build and execute a custom, data-driven digital marketing strategy.
The Results
+80.4%
Social Engagement
1.7million
Brand Impressions Monitored
+173.53%
Social Sessions
The Challenge
Higg was looking for a values-based agency to work with on marketing strategy development. We began the relationship with some tactical plans to produce content, but realized quickly that the immediate and larger need was to develop an overarching marketing strategy and communications plan for the company and brand. We are always happy to adapt when the need arises.
Our Approach
We began our marketing strategy development by auditing their current website from a technical and UX standpoint, the sustainability landscape and competition, as well as Higg’s brand sentiment and digital presence. This helped us establish a baseline. From there, we provided strategic recommendations. Those plans were all in service of helping Higg increase its brand recognition and awareness among sustainability industry influencers and key stakeholders.
Project Highlights
4M Backlinks Analyzed
10+ Competitors Assessed
50 Keywords Mapped
Trust and Partnership
Our research (audits & analysis), strategy development and consulting work has helped Higg develop the direction of their marketing strategy as a company. Higg relies on Mad Fish as a partner and trusted advisor of their business. Since we solidified the high-level directional work, we’ve moved into tactical work that will help amplify the Higg brand.
Services Implemented
- Technical SEO Audit
- Communications Strategy
- Social Listening & Sentiment Analysis
- Landscape Analysis and Competitor Audit
- UX Audit
- Social Media Playbook
- Social Media Execution
