Strategic Digital Marketing Agency for Medical Suppliers
Mad Fish Digital is an award winning digital marketing agency who can put your medical products at the top of decision-makers’ minds (and search results) by offering specialized services tailored to your industry, whether you specialize in selling equipment, PPE, or additional devices. Schedule a consultation to learn how we can elevate your online presence and achieve your marketing goals with expert digital solutions.
Connecting You With the Right Decision-Makers Online
We specialize in custom digital marketing services for hospital product suppliers looking to connect with healthcare facilities, medical offices, government agencies, local physicians, and other decision-makers by offering the following advantages:
- Custom Digital Marketing: Our strategies are individualized to your medical supply brand and employ advanced targeting techniques and tactics designed around your needs.
- Paid Advertising: Our paid media services include intelligent targeting and welcoming creative designed to encourage healthcare professionals and facilities to engage with your brand.
- Content Marketing and SEO: We excel in Search Engine Optimization (SEO) and content marketing for medical supply companies that drive traffic using keyword planning tailored to your audiences’ search habits. This includes blog posts, whitepapers, and other related content that builds trust while highlighting your products and values.
- Social Media Marketing: The social media marketing services we provide our medical supply partners help their organizations engage with new audiences across all major social networks—building meaningful connections and driving website traffic in the process.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Digital Marketing Agency for Medical Supply Companies That Deliver Results
We take an individualized approach when delivering our digital marketing services for medical product suppliers. The process starts with understanding your unique needs to create a customized strategy. As a result, we increase your visibility online and convert interested parties through targeted advertising and bespoke solutions not offered anywhere else.
We Help Solve Issues Such As:
Lack of Targeted Traffic
We understand the difficulties of connecting medical supply brands with researchers, medical providers, or physicians searching for your products online. Let us do the heavy lifting by delivering digital marketing services that resonate with your audience and target their search habits.
Conversion Rate Optimization
Medical supply businesses often inquire about our digital marketing services after experiencing difficulties converting interested parties. We’re here to optimize your marketing funnel to improve your digital efforts while encouraging folks to purchase.
Regulatory Compliance in Advertising
Navigating regulations is one component that makes digital marketing for medical product suppliers so complex. We have experience running complete strategies built around industry guidelines and legal standards that produce actual results.
Clear Goals: The Digital Marketing Metrics We Track for Medical Supply Companies
We always provide transparent reporting during our meetings that cover Key Performance Indicators (KPIs) to highlight the effectiveness of our services. During those discussions, we’ll share with our medical product supply partners the following metrics:
- Organic Traffic: This measures the number of visitors coming to your website from organic search results. For instance, we track increases in organic traffic for specific product pages such as “surgical gloves” or “medical masks.”
- Keyword Rankings: Tracking keyword rankings related to medical supplies provides information on how effective our SEO efforts become.
- Conversion Rate: This estimates the percentage of website visitors who take a desired action, such as making a purchase or requesting a quote for medical supplies.
- Click-Through Rate (CTR): This measures the percentage of users who click on a search result after seeing it. For instance, we track the CTR medical supply-related industry blog posts or product pages to help assess the effectiveness of title tags, meta descriptions, and other efforts.
- Backlink Quality and Quantity: This KPI indicates the number and quality of backlinks from authoritative medical websites we receive for you. This helps us assess the strength of your website’s authority and its relevance in the medical supplies industry.
- Local Search Visibility: We also track local search visibility and performance for keywords such as “medical supplies near me” to improve local search results and enhance your overall SEO strategy.
Medical Supplies Industry Trends
The global medical supplies market size was valued at $100 billion in 2019 and is expected to grow at a CAGR of 13.5% from 2020 to 2027.
Ecommerce PPC
Understanding topics surrounding patient recovery products or surgical instruments is a massive part of delivering excellence to our medical supply partners. We’re here to help your medical products reach the top of search results with paid media services that maximize visibility, convert, and lower your Return on Ad Spend (RoAS).
Full Funnel Strategies
We know how specialized your products are. We take a full-funnel approach when creating a digital marketing strategy customized to a medical product supply company. As a result, we’re better able to cultivate interest with creativity that promotes your products while serving advertisements that keep your brand top-of-mind to convert customers.
Keyword Research & Optimization
Search habits differ between decision-makers in hospital and research settings. That’s why we conduct keyword research that includes mapping for distinct audiences to ensure your web content reaches the right folks.
Landing Pages
The user experience is paramount to the success of our design work. That’s why we make customer-centric landing pages that convert and are tailored to your products to meet your marketing goals and elevate your conversion rates.
A / B Split Testing
Testing our marketing assets and content allows us to discover new marketing opportunities for our medical supply partners. That’s why we A/B split test our creative to ensure our advertising is optimized to deliver measurable and successful results.
GEO-Fencing
Leveraging the power of geo-fencing technology allows us to personalize our digital marketing strategies for the medical supply industry to specific areas. As a result, we can increase brand visibility, encourage foot traffic, and reach more conversions.
Google Ads & Microsoft Advertising
Increasing brand visibility and minimizing wasted marketing dollars starts with paid media services that simply work. We’re here to help you manage your Google Ads and Microsoft Ads accounts to ensure we’re targeting the right audiences, increasing product awareness, driving website traffic, and maximizing your ROI.
Social Media Advertising
Communicating your values and products across all channels has become a powerful vehicle for encouraging website visits and conversions. Our digital marketing team specializes in social media marketing for the medical supplies industry by serving content that increases your following while improving key metrics and reaching decision-makers.
Why Medical Supply Brands Trust us as Their PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
As a certified B-Corporation and award-winning agency, we help our medical product supply partners understand and thrive in the digital landscape. Through our experience, we’ve helped several organizations increase revenue, scale advertising, and dominate online competition through strategic digital marketing solutions.
Learn more from Our Paid Advertising Team
Prioritizing Clients
We prioritize the client experience to make sure we are consistently delivering top-notch customer service and results for your business. Our team is dedicated to building lasting client relationships, creating a positive environment, fostering creativity, and ensuring client satisfaction.
Achieving Outcomes for Clients.
We’re your go-to partner for driving results. Our marketing strategies are designed to drive measurable results for your brand, and every campaign is mapped to specific Key Performance Indicators to track our success. We will help increase your eCommerce revenue and meet the marketing goals of your medical supply business.
Fresh Methodology
We take an innovative approach to digital strategy for our medical product supply partners. With a focus on continuous improvement, each strategy is evaluated quarterly to ensure maximum effectiveness. We closely monitor industry trends and implement best practices to keep your business ahead of the competition.
Research First Approach
We take a research-first approach to fully understand your brand and your competition. This process helps us launch campaigns that help you achieve your marketing goals and grow your brand.
Best Agency for the Planet
We strive to be the best agency for the world, starting with our employees, clients, and our community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.
Want to Learn More About Our Digital Marketing Services?
Reach out today to find out how Mad Fish Digital can elevate your business