Hospitality Digital Marketing for Hotels
We’re a hospitality-focused digital marketing agency that helps hotels and resorts find guests online. We use innovative technology, years of experience, and various tailored strategies to drive direct bookings, increase brand visibility, and ensure you meet travelers throughout their online journey.
Greet Your Guests Online With an Elevated Digital Experience
Knowing how your future guests find and interact with your hospitality brand online is essential to success. Our dedicated digital marketing team specializes in helping hotels elevate their brand by offering the following solutions:
- Search Engine Optimization (SEO): Our digital team focuses on hotel content marketing to ensure your website ranks prominently in search results by optimizing content, implementing local SEO strategies, and managing online reviews.
- Paid Advertising: We create PPC and paid media campaigns made up of rich creative that attract qualified leads and increase direct bookings and repeat visits.
- Social Media Marketing: Our team can help your hospitality brand deliver a memorable social experience over all major social networks, from Instagram to TikTok.
- Email Marketing: We craft engaging email marketing campaigns with tailored content specific to your hotel’s target audience, including personalized promotional offers and informative newsletters.
- Commitment to Innovation: We take a data-driven approach while staying ahead of industry trends and evolving digital platforms to help hoteliers reach their marketing goals.
- Bespoke Digital Solutions: We offer several individualized solutions tailored to your brand to make sure you’re ahead of your competition.
We Help Solve Marketing Challenges Such As:
Increase Your Hotel Bookings
Getting online bookings in a competitive industry can be challenging. We focus on boosting your brand’s visibility across key platforms, driving traffic to your website, and converting potential customers into loyal guests.
Challenges Attracting Guests Online
Staying competitive digitally requires reaching guests when and where they want to see your brand online. We employ the most suitable performance marketing tactics to showcase your business and convert those interested into more bookings on your site.
Staying Ahead of The Competition
Your hotel deserves to be showcased online in the best possible way. Our performance marketing tactics allow us to present your accommodations to your guests through compelling creative like offers, promotions, and other means that set you ahead of the competition.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Some of Our Achievements in Hospitality Marketing
279% increase in Google Map views
Paid advertising results in 71% increase in Google revenue
150% improvement in traffic and goals with SEO and Content Strategy
View more of our case studies and client success stories here!
Five Star Digital Marketing Services for Hotels and Resorts
Like your hotel, our goal is to provide digital marketing services with an elevated experience unlike anywhere else. We start by meeting with you directly to assess your goals, brand conditions, marketing opportunities, and additional needs to create a unique strategy that enhances your brand’s visibility and online presence. By leveraging our expertise in SEO, PPC, and social media marketing, we deliver tangible results that offer a strong return on investment and encourage reservations.
Transparent Digital Marketing for Hotels
Our success is tied to the numbers. That’s why we take a data-driven approach when crafting the perfect digital strategy for your hotel. We report on the following metrics:
- Organic Traffic: This measures the number of people who visit your hospitality website from search engines like Google or Bing.
- Keyword Rankings: This tracks how well your website ranks for specific hospitality keywords across all major search engines.
- Click-Through Rate (CTR): CTR measures the percentage of users who click on your hotel website link after seeing it in search results.
- Conversion Rate: This KPI tracks the percentage of website visitors who complete a desired action, such as booking a room or signing up for a newsletter.
- Page Load Speed: This SEO metric is how quickly your website loads for users, telling us where we need to make technical SEO improvements.
- Mobile-Friendly Website: This measures how mobile-friendly and smooth the user experience is across all mobile devices like smartphones and tablets.
- Backlink Quality and Quantity: This evaluates the number and quality of external websites linking to your hotel’s website.
Hotel Industry Trends
The US hotel industry is expected to recover to pre-pandemic levels by 2024, with a revenue per available room (RevPAR) of $86.76.t
GEO-Fencing
Geo-fencing advertising has become one of our favorite ways to increase brand awareness and maximize ROI for our hotel partners. We find your future guests where they are geographically and serve your customers the advertisements when they want them.
Keyword Research & Optimization
How your guests find you online is complex. That’s why we always develop custom keyword research that is used across your digital channels to increase visibility and online bookings and improve ROI.
Landing Pages
Creating guest-centric landing pages leads to increased direct bookings. Our design team has expertise in producing high-converting landing pages for hotels that improve the user experience while staying on brand.
Full Funnel Strategies
We know it’s important to take a full-funnel approach when creating any digital marketing strategy for a hotel. Doing so allows us to understand your guests’ booking windows, offer content that attracts website visits, and deliver a digital experience that leads to direct bookings.
A / B Split Testing
Our digital marketing services for hotels and hospitality providers increase website visits and bookings by taking an iterative approach. We use A/B split testing to monitor the success of a landing page and make adjustments as data informs how we improve our work to ensure success.
Ecommerce PPC
Think of us as your PPC concierge. We’re here to ensure your hotel’s website delivers an elevated guest experience through our paid advertising and remarketing strategies that attract and delight travelers starting with their first click.
Google Ads & Microsoft Advertising
Knowing the search platforms your guests use when researching places to stay is vital to attracting future visitors. We use search advertising channels like Google Ads and Microsoft Ads to reach folks at critical points within their search journey to drive direct bookings and grow revenue.
Social Media Advertising
We know how important it is to appeal to the guest experience over social media platforms like Facebook, Instagram, and Business Profiles. Our team specializing in hotel social media management creates content that engages with followers and highlights your distinct travel experience.
Why Our Hotel Partners Trust Us with Their Digital Marketing
At Mad Fish Digital, our clients set the expectations, we just exceed them.
As an award-winning agency, Mad Fish Digital helps our hospitality partners understand the digital landscape and thrive. We’ve helped several clients increase revenue, meet new guests, scale advertising, and improve their online experience to deliver success in the ever-evolving digital world.
Learn more from Our Digital Marketing Team
Prioritizing Clients
Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing strategies with tangible results that prioritize your needs to improve direct guest reservations.
Fresh Methodology
We approach every digital marketing strategy for our hotel and lodging partners with innovation and your brand in mind. We research your specific industry and location and focus on results. Every strategy is then evaluated quarterly to ensure maximum results.
Achieving Ideal Outcomes for Clients
We are your go-to partner for driving results online by taking a data-driven approach to hospitality marketing when reaching new guests or increasing bookings. Every tactic we use is strategically tailored to meet specific goals while maximizing ROI and delivering you measurable success.
Research-First Approach
We help you stand out from other resorts online by taking a research-first approach. Every hospitality digital strategy includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story while reaching your future guests.
Best Agency for the World
Our mission statement is simple. We strive to be the best agency for the world. To be the best means that our employees are empowered to learn, grow, and exceed their potential while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive.
Looking to Learn More About Our Services?
Reach out today to find out how Mad Fish Digital can elevate your business