Patient-Approved Digital Marketing for Healthcare Providers
We understand how important it is to reach new patients. Our digital marketing team specializes in helping healthcare providers and hospitals find the folks they need to grow their patient portfolios. Schedule a consultation to learn about our suite of innovative solutions that elevate your online presence.
Digital Marketing Solutions Made for Hospitals
Working with the right digital marketing agency is like partnering with the right provider—you need the best. Our expertise in healthcare marketing allows hospitals and clinical settings to better connect with patients online by offering the following advantages:
- Leverage content marketing, Search Engine Optimization (SEO), paid advertising, and other means to reach and engage with patients, caregivers, healthcare professionals, and other desired audiences.
- Manage your social profiles and web content to enhance visibility and reach future patients searching for you online.
- Improve the reputation and credibility of your healthcare setting through targeted online advertising and reputation management.
- Leverage data and analytics to optimize hospital marketing campaigns while continuously refining strategies based on key performance indicators.
- Drive more patient inquiries and appointments for hospitals by creating custom digital solutions.
- Elevate your online presence and reach your marketing objectives in the ever-evolving digital landscape with the help of a specialized team.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
A Trusted Agency Specializing in Digital Marketing for Hospitals
Knowing how patients engage with digital content is crucial to connecting them with your organization. For nearly two decades, we’ve worked with doctors and clinicians to elevate their online presence by providing a digital marketing team dedicated to addressing their individual needs. We do that by leveraging the latest tech tools, making data-driven decisions, and creating tailored strategies that maximize ROI. Approaching our marketing this way allows us to increase your hospital’s visibility online, improve its brand reputation, improve patient engagement, and introduce them to your brand to encourage visits.
We Help Solve Issues Such As:
Lack of Targeted Audience Engagement
Our performance marketing strategies are designed to help you overcome the hurdles many healthcare providers face when staying competitive online. We’re here to help you reach and connect with new or existing patients and other audiences where applicable.
Difficulty in Measuring ROI
We want your hospital’s team to understand how our performance marketing campaigns succeed by delivering transparent, measurable success related to your ROI. Doing this allows us to demonstrate the effectiveness of each campaign and create strategies that allocate resources appropriately.
Competing Against Larger Hospitals Online
We want your healthcare setting to stay competitive online. We can help you stand out from your competition by creating content that resonates, offering paid advertising that encourages visits, and leveraging other targeted tactics that align with your needs.
Digital Marketing Metrics We Manage for Our Hospital Clients
Digital Marketing for Hospitals by the Numbers
Our healthcare partners using our digital marketing services appreciate working with us because we offer transparent reporting that communicates their ROI. Below are a few metrics we discuss during our reporting meetings to demonstrate our success:
- Organic Traffic: This is the number of visitors who find your hospital’s website from search engine like Google or Bing organically.
- Keyword Rankings: This metric tells us where targeted keyword rank across all popular search engines.
- Click-Through Rate (CTR): This measures how often people click on your website when it appears in search engine results.
- Conversion Rate: This is the percentage of website visitors who take a desired action, like scheduling an appointment or downloading a patient guide.
- Local Search Visibility: Understanding local search results helps us attract new patients seeking your services.
- Backlink Quality and Quantity: Think of these as the amount of links received from reputable websites that share your content on their domains.
- Bounce Rate: This tells us how potential patients interact with your site once they arrive, informing us where adjustments could be made should they leave without engaging with your content.
Hospital Industry Trends
The US hospital industry is projected to generate $1.5 trillion in revenue in 2023, up from $1.4 trillion in 2022.
A / B Split Testing
Think of A/B testing like running a patient diagnostics. Optimizing campaigns based on behavioral data allows us to minimize bounce rates, increase engagement, and drive higher conversion rates.
Landing Pages
Keeping the user experience patient-focused allows us to make landing pages that increase patient enrollment or encourage them to reach other goals. Every page we create for a hospital is tested, improved, and analyzed to ensure it delivers results and increases your hospital’s online presence.
GEO-Fencing
Knowing where your patients are is one of the best ways to attract new visits or recurring appointments. By leveraging the power of geofencing, we can target new and existing audiences where they are at their convenience.
Keyword Research & Optimization
Your patients have particular needs based on what they search for online. The digital marketing strategies we design for a healthcare setting include individualized keyword research and mapping aligned to their search habits to keep you ahead of your competition.
Patient PPC Strategies
We’re here to take your healthcare digital marketing to the next level by offering elevated PPC services and remarketing strategies. We do this by focusing on medical record optimization, leveraging patient engagement tactics, and additional paid advertising means to encourage website and hospital visits.
Full Funnel Strategies
Whether a potential patient seeks to establish care with a new provider or simply considering their hospital options, we design strategies that guide folks through the entire marketing funnel. Approaching our work this way allows us to increase brand awareness, improve its recognition, and increase patient engagement.
Google Ads & Microsoft Advertising
Every healthcare digital marketing strategy needs a patient-centered paid media strategy—full stop. We use Google Ads and Microsoft Ads to target specific groups searching for specific needs over search engines. This allows us to better connect with prospects seeking healthcare services, enhance brand awareness, encourage visits, and improve our performance marketing efforts overall.
Social Media Advertising
More patients are basing their provider decisions on what they see on your social media network. Let us enhance your social presence by having a professional team manage your Facebook, Instagram, TikTok, and LinkedIn. Doing so will elevate your branding, increase engagement, encourage patient visits, and allow you to strive for success in the digital era.
Why Brands Trust Mad Fish Digital as Their Hospital PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
As a certified B-Corporation and award-winning agency, Mad Fish Digital helps our healthcare partners understand the digital landscape and thrive. We help our healthcare partners increase patient visits, introduce them to new audiences, scale up their advertising, and secure success in the ever-evolving digital world.
Learn more from Our Paid Advertising Team
Prioritizing Clients
Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost your branding and patient portfolio.
Fresh Methodology
We approach every digital marketing strategy for our healthcare partners by focusing on innovation. With a desire to deliver results, each strategy is evaluated on a quarterly basis to ensure maximum effectiveness.
Achieving Outcomes for Clients
We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching new patients or increasing conversions. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success to your healthcare setting.
Best Agency for the Planet
Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.
Research First Approach
We help you stand out from the competition by taking a research-first approach. Every digital strategy we make for a hospital setting includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story while reaching your patients.
Want to Learn More About Our Digital Marketing Services?
Reach out today to find out how Mad Fish Digital can elevate your business