Driving Awareness, Consideration & Demand for Higher Ed
Mad Fish Digital is a certified B-corporation and an award-winning agency. We specialize in providing pay-per-click services to the Higher Education industry so that they can better reach prospective students. Our focus on driving leads and maximizing return on investments (ROI) through advanced targeting and data-driven strategies ensures our clients thrive in the digital landscape. Our commitment to seeing our clients succeed frees up time and resources so that they can focus on what’s really important – their students.
Our pay-per-click (PPC) services for those in higher education are designed to help reach potential students at the right moment to increase enrollment rates. Using strategic keyword targeting and compelling ad copy, we help our clients stand out in the online marketplace and capture the attention of those in search of furthering their education.
Mad Fish Digital is a data-driven agency that creates individualized PPC strategies to help our clients increase student acquisition while maintaining an optimal ROI. We are dedicated to driving impactful results while providing an unforgettable client experience. Partner with us for your PPC needs to:
- Expand Your Online Presence: We help our higher education clients increase their online presence so they are seen first and foremost.
- Reach Your Target Audience: We use strategic keyword targeting to put our clients in front of potential students as soon as they start their search.
- Stand Out From The Competition: Our comprehensive pay-per-click services help establish our higher education clients as a top choice in the area.
- Increase Enrollment Rates: Our PPC campaigns are designed to help increase interest and enrollment.
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Higher Education PPC agency
Working with Mad Fish Digital for customized pay-per-click advertising services is a seamless process. We first conduct thorough research to understand industry trends, target audience, and the institution’s goals. Mad Fish Digital follows the research with a custom-tailored strategy to maximize return on investment and meet those goals. We increase brand visibility, deliver higher quality leads, and improve conversion rates while monitoring all marketing campaigns to ensure every step is optimized to drive success.
We Help Solve Issues Such As:
Decreased Enrollment Rates
Higher education institutions are seeing a drop in student enrollment and retention, some of which can be attributed to ineffective or improper implementation of marketing strategies. Mad Fish Digital’s unique industry expertise allows us to target prospective students and regain their attention.
Difficulty in Measuring ROI
Unless the Higher education institution has a department solely dedicated to marketing and understanding the breakdown of how to calculate the return on investment (ROI), it is hard to accurately gauge the success of marketing campaigns. Mad Fish Digital offers fully transparent reports detailing spend and attribution so that every dollar spent can be accounted for.
Competition for Student Attention
The competition is constantly growing and evolving in the higher education industry. Online options for classes have made it easier than ever to attend any institution, regardless of geographic constraints. With more choices than ever, it is more challenging to capture the attention of potential students. Mad Fish Digital utilizes different channels to bring our clients to the forefront of searches and social media.
Digital Marketing Metrics We Manage for Our Higher Education Clients
Key Performance Metrics We Track:
- Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it. A high percentage indicates an ad is effectively capturing the interest of potential students.
- Conversion Rate: The percentage of clicks that result in a desired action, like filling out a contact form or requesting information. A strong conversion rate shows the campaign is driving student inquiries.
- Cost Per Click (CPC): The average each click on an ad costs. A low dollar amount means that each click is efficiently driving interest while maintaining a low cost.
- Quality Score: A score on a scale from one to ten indicating the relevance and quality of an ad, keyword, or landing page. A high score shows that the ad, keyword, or landing page is highly relevant to the search query or user intent.
- Return on Ad Spend (ROAS): The percentage of revenue generated versus the dollar spent on advertising.
- Cost Per Conversion (CPA): The dollar amount of the average cost of acquiring a lead or conversion. This is monitored to ensure that the campaign is effectively acquiring student inquiries at a reasonable cost.
- Ad Position Share: The percentage of times an ad is shown in a prominent position on the search results page. A good ad position indicates that the ads are frequently displayed in top, highly visible places.
These key performance indicators are a crucial step in providing accountability and transparency in our work. Through these KPIs, we are able to show measurable results and adjust any campaign as needed based on the information we can see.
Higher Education Industry Trends
The global digital education market size was valued at $106.4 billion in 2019 and is projected to reach $374.3 billion by 2026, registering a CAGR of 14.6% from 2020 to 2026
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Bringing Innovative Pieces to the Digital Puzzle
Ecommerce PPC
Mad Fish Digital is a leading agency in optimizing online presence for the higher education industry. Our proficiency in digital marketing leads us to provide the highest tier of e-commerce campaigns so that would-be students are drawn in and seek to learn more.
Full Funnel Strategies
Mad Fish Digital utilizes full funnel strategies to maximize the customer journey, starting from awareness, then consideration, before finally converting. We capitalize on data-driven insights and targeted messaging to drive engagement and lead generation. This leads to increasing enrollment rates and student retention.
Keyword Research & Optimization
When it comes to pay-per-click keyword research, Mad Fish Digital does it best. We utilize our knowledge of industry jargon and advanced tools to hone in on keywords that boost our client’s visibility. Being able to capture the audience’s attention through the proper utilization of keywords is difficult in a competitive digital environment, but we make it simple.
Landing Pages
Mad Fish Digital understands the importance of having a landing page that captures prospective student’s attention, drives user engagement, and, most of all, converts well. We leverage data-driven design to optimize user experience so that we can turn website visitors into conversions. Our expertise in higher education allows us to deliver measurable results when improving landing pages.
A / B Split Testing
A/B split testing is one of the ways Mad Fish Digital ensures that every campaign performs to a higher standard. Through the use of A/B testing, we’re able to constantly refresh and revitalize our marketing strategy to optimize every campaign.
GEO-Fencing
Geo-fencing is essential to serve ads to the most relevant prospective students. Proper utilization of geo-fencing ensures that all campaigns find the correct audience so that they are efficient and more likely to draw in website visitors. Geo-fencing is especially effective for higher education institutions offering in-person classes and events.
Google Ads & Microsoft Advertising
Understanding the role Google Ads and Microsoft Advertising play in digital marketing is an absolute necessity. These platforms capture attention and precisely target potential students in a way that is hard to match through other channels. Mad Fish Digital excels at utilizing these ads so that our clients can thrive and rise through the ranks despite the competitive nature of the higher education marketplace.
Social Media Advertising
Social media is a fantastic advertising tool for higher education institutions. Platforms such as Instagram, TikTok, and Facebook provide extensive reach and engagement, enabling institutions to engage with potential students globally. We harnesses social media’s potential so that we can highlight our clients’ programs, campus life, and academic accomplishments. By increasing social media presence, we can build our client’s brand awareness and engage on a personal level with prospective students. It is more important than ever to build a community and connect with the target audience so that they can trust that they are making the right decision by enrolling with our clients.
Why Brands Trust Mad Fish Digital as Their Higher Education PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
We at Mad Fish Digital are exceedingly proud of our award-winning agency and certified B-Corporation. We pride ourselves on providing transparent services that deliver measurable results. Accountability is a big thing that we strive to uphold, especially when it comes to client relationships. We love empowering our clients to succeed in the ever-evolving digital world.
Learn more from Our Paid Advertising Team
Prioritizing Clients
Our client’s well being is at the forefront of our every move. That’s why we value our employee-client relationships and dedicate ourselves to providing a positive work environment. By focusing on internal and external satisfaction we are able to guarantee a seamless and successful partnership every time.
Driving Excellence for Higher Education
Mad Fish Digital is your go-to partner for driving results. We map our marketing targets to specific key performance indicators so that every effort directly contributes to our client’s success. Our expertise and dedication to delivering measurable results ensures that we exceed expectations and propel our clients to new heights.
New and creative method
Our innovative but data-driven approach to digital strategy ensures success in the higher education digital landscape. Mad Fish Digital is constantly re-evaluating and adapting our marketing campaigns to drive the best results for our clientele. Our cutting-edge solutions follow market trends while maintaining proven strategies to ensure our ads succeed.
Research First Approach
Mad Fish Digital will be the first to tell you that our research-first approach is uniquely ours. Many agencies apply a one-size-fits-all marketing strategy, but we do a deep dive into our clients' brands, stories, and competition to ensure that we use the best, most effective strategy. We customize every marketing plan to maximize impact within the higher education industry.
Best Agency for the Planet
Our mission statement is simple: Mad Fish Digital strives to be the best agency for the planet. We dedicate ourselves to empowering our employees and the community around us. Whether it’s our pro-bono work or allowing our employees to grow, learn, and exceed their potential, we focus on ensuring we’re leaving the world in a better place than we found it. When we surround ourselves with happy and thriving people, we can provide better services to our clients.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business