Google is transitioning all analytics accounts to Google Analytics 4 on July 1st. If you haven’t made the switch, you may experience disadvantages such as:
- Lost historical data used to make marketing decisions
- Opportunities to continue capturing user information and tracking
- Future-proofing advertising efforts by allowing your organization to comply with privacy laws like GDPR and CCPA
- Miss out on vital new features like Explorations and Predictive Analytics
We recommend reading more about those new features by downloading our GA4 Migration Guide.