Digital Marketing for Doctor on Demand Providers That Inspires Patient Engagement
As a leading digital marketing agency specializing in telemedicine, Mad Fish Digital brings the expertise to grow your doctor on demand platform by introducing you to new patients online. Our comprehensive services include SEO, paid search marketing, website optimization, content development, social media management, and strategic business consulting. Schedule a consultation to learn how we can help you acquire new patients, retain existing clients, and communicate the convenience of your on-demand services.
Patient-Focused Digital Marketing Services That Attract Visits
Partnering with us means your virtual primary care organization will receive an agile, customized digital strategy that builds patient trust while continually amplifying brand exposure and growth. Here are a few of the perks we offer our doctor on-demand partners like you:
- Content Marketing: Compelling blog posts, infographics, videos, and other owned media to organically attract and engage potential patients.
- SEO: Keyword targeting, site optimization, on-page, off-page, technical SEO, link building, and localization to drive organic search traffic.
- Paid Search: Data-driven Google and Bing ads that convert searchers into patients cost-effectively.
- Email Marketing: Personalized email campaigns focused on re-engagement, retention, and brand consistency.
- Social Media Marketing: Strategic management of your social platforms and paid social ads to boost brand awareness.
- Regulatory Understanding: Ensuring that all marketing meets regulatory compliance standards across all channels while elevating your visibility online.
Check out Some of our Client Successes
View more of our case studies and client success stories here!
An Established Agency Supporting Doctor on Demand and Telehealth Providers
Knowing how patients engage with digital content is crucial to connecting them with your organization. For nearly two decades, we’ve worked with doctors and clinicians to elevate their online presence by providing a digital marketing team dedicated to addressing their individual needs. We do that by leveraging the latest tech tools, making data-driven decisions, and creating tailored strategies that maximize ROI. Approaching our marketing this way allows us to increase your doctor on demand platform’s visibility online, improve its brand reputation, improve patient engagement, and introduce them to your brand to encourage visits.
We Help Solve Issues Such As:
Lack of Patient Acquisition
We understand the difficulties of expanding a patient portfolio online. Our digital strategies target and start genuine conversations that build relationships with the right people, encouraging them to make an appointment.
Low Conversion Rates
Convincing your future patients to schedule an appointment after the first click has its challenges. Let us cure low conversion rates by offering digital marketing services that engage and delight folks looking for your services.
Ineffective Marketing Strategies
Many doctor on demand providers come to us for complete digital marketing solutions that provide tangible results. We’re here to elevate your online presence through proactive strategies that adapt to patient needs.
The Digital Marketing Metrics We Provide for Our Doctor on Demand Partners
Our doctor on demand partners using our digital marketing services appreciate working with us because we offer transparent reporting that communicates their ROI. Below are the metrics we provide our telehealth and doctor on demand partners:
- Organic Traffic: We closely track visits driven by priority keywords like “telemedicine services” or “online doctors appointments.” Increases here indicate the efficacy of our content and SEO work.
- Keyword Rankings: We’ll discuss how we’re improving rankings for highly-competitive industry terms related to the on-demand healthcare industry.
- Click-Through Rate (CTR): We’ll communicate how the rise in clicks relates to the digital marketing work we do for your telehealth organization.
- Conversion Rate: We’ll quantify the number of prospects completing patient appointment requests, email sign-ups, and other completed goals to explain how we attribute them to our digital marketing work.
- Backlink Quality and Quantity: We’ll offer a number of backlinks we receive from industry-leading publications covering telemedicine topics and communicate how they improve search rankings and domain authority.
- Page Load Speed: We’ll discuss how site speed relates to our technical SEO efforts and how our improvements enhance the user experience, rankings, and your website.
- Bounce Rate: We’ll communicate how the bounce rate percentage informs our work and explain how we’re lowering it with professional digital marketing services.
Doctor on Demand Industry Trends
The global telehealth market is expected to grow over $240 billion by 2026, with a compound annual growth rate (CAGR) of 23.4%.t
Ecommerce PPC
We’re here to take your healthcare digital marketing to the next level by offering elevated eCommerce PPC services and remarketing strategies. We focus on specific targeting that leverages patient engagement to encourage website and doctor visits.
Full Funnel Strategies
Keeping the user experience patient-focused allows us to make landing pages that increase patient enrollment or encourage them to reach other goals. Every page we create for a doctor on demand platform is tested, improved, and analyzed to ensure it delivers results and increases your online hospital’s presence.
Keyword Research & Optimization
Your patients have particular needs based on what they search for online. The digital marketing strategies we design for a telehealth and doctor on demand settings include individualized keyword research and mapping aligned to their search habits to keep you ahead of your competition.
Landing Pages
Keeping the user experience patient-focused allows us to make landing pages that increase patient enrollment or encourage them to reach other goals. Every page we create for a doctor on demand platform is tested, improved, and analyzed to ensure it delivers results and increases your online hospital’s presence.
A / B Split Testing
Think of A/B testing as patient care. Optimizing campaigns based on behavioral data allows us to minimize bounce rates, increase engagement, and drive higher conversion rates.
GEO-Fencing
Knowing where your patients are is one of the best ways to attract new visits or recurring appointments. By leveraging the power of geofencing, we can target new and existing audiences where they are at their convenience.
Social Media Advertising
More patients are basing their provider decisions on what they see on your social media network. Let us enhance your social presence by having a professional team manage your Facebook, Instagram, TikTok, and LinkedIn. Doing so will elevate your branding, increase engagement, encourage patient visits, and allow you to strive for success in the digital era.
Google Ads & Microsoft Advertising
Every healthcare digital marketing strategy needs a patient-centered paid media strategy—full stop. We use Google Ads and Microsoft Ads to target specific groups searching for particular needs over search engines. This allows us to better connect with prospects seeking online healthcare services, enhance brand awareness, encourage visits, and improve our performance marketing efforts overall.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Why Doctor On Demand Providers Trust Us As Their PPC Provider
At Mad Fish Digital, our clients set the expectations, we just exceed them
As a certified B-Corporation and award-winning agency, Mad Fish Digital helps Doctor on Demand industry clients understand the digital landscape and thrive. We’ve increased revenue, scaled advertising, and helped clients dominate online competition, ensuring their success in the digital world.
Learn more from Our Paid Advertising Team
Prioritizing Clients
Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing with tangible results that prioritize your needs to boost your branding and patient portfolio.
Achieving Measurable Outcomes for Clients
We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching new patients or increasing conversions. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success to your online healthcare setting.
Fresh Methodology
We approach every digital marketing strategy for our doctor on demand and telehealth partners with innovation in mind. With a focus on results, each strategy—including our social strategies—is evaluated every quarter to ensure maximum effectiveness.
Research First Approach
We help you stand out from the competition by taking a research-first approach. Every digital strategy we make for a hospital setting includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we're uncovering your unique story while reaching your patients where they search.
Best Agency for the Planet
Our mission statement is simple. We strive to be the best agency for the planet. To be the best means that our employees are empowered to learn, grow, and exceed their potential, while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive in.
Want to Learn More About Our Digital Marketing Services?
Reach out today to find out how Mad Fish Digital can elevate your business