Last week we shot the first episode of Digital Aptitude TV. It went great! Our panel of experts critiqued three websites: LuluLemon.com. XeniumHR.com and LetsGoStrolling.com. We showed all the SEO issues we found on their websites and we gave them ideas to optimize their social media presence and increase their conversion rates.
In the next episode of Digital Aptitude TV we’ll analyze seven viral marketing campaigns (like the ones for Old Spice and Dollar Shave Club) and show you:

  1. Why they went viral
  2. The process they went through to plan and execute the campaigns
  3. How you can produce similar campaigns on a budget

The next episode of Digital Aptitude TV will be aired live on Wednesday, November 14th from 1pm to 2pm Pacific time.

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