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Paid Media

An Asian man in a blue dress shirt sits in his living room an creates a podcast with his smartphone.

by Mad Fish Digital

August 13, 2024

UGC in Paid Social Ads Humanizes Messaging & Maximizes ROI

An Asian college student with a blue backpack stands in a school hallway while looking at her cell phone.

by Nicole Niederhofer

August 17, 2023

4 Design Tips to Reduce Google Ads Fatigue & Improve Ad Performance

A woman with red manicured nail has her hands on her laptop while sitting on a couch.

by Ben Herman

July 13, 2023

How to Troubleshoot Google Analytics 4?

Hotel room with a picture window and blinds, couch with yellow cushions, and queen bed with beige covers and pillows.

by Mad Fish Digital

May 11, 2023

5 Strategies to Increase Direct Hotel Bookings with Digital Ads

Close-up of person scrolling through clothing options on their cell phone.

by Mad Fish Digital

December 4, 2022

Leveraging Geofencing Strategies for B2B Marketing

person typing on laptop with ecommerce site open.

by Kyle Mealey

October 25, 2022

What are UTMs and How Can I Leverage Them?

by Katie Weed

September 19, 2022

4 Answers to Common Paid Media Questions

On computer looking at landing page design.

by Nicole Niederhofer

August 23, 2022

How to Create a High-Converting Landing Page for Paid Campaigns

Computer screen showing the Google Analytics 4 logo.

by Ben Herman

August 15, 2022

Migrating to GA4 and What to Expect

A woman placing a sticky note on the whiteboard.

by Kyle Mealey

July 14, 2022

Getting the Most from Google Performance Max

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