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Nicole Niederhofer

A woman with curly brown hear wearing a grey jacket looks at her smartphone while she sits at a white table with a laptop open to a landing page design.

by Nicole Niederhofer

August 7, 2024

Landing Page Design: The Secret to Converting Visitors into Customers

A man designing a website on an iMac at his desk.

by Nicole Niederhofer

December 7, 2023

Preventing Digital Discrimination: Your Guide to the WCAG 2.2 Update

A person in a white shirt flips through a brand guide with photos of their target audience.

by Nicole Niederhofer

September 25, 2023

The Power of Brand Guidelines: A Roadmap to Consistency

An Asian college student with a blue backpack stands in a school hallway while looking at her cell phone.

by Nicole Niederhofer

August 17, 2023

4 Design Tips to Reduce Google Ads Fatigue & Improve Ad Performance

Two people looking at books and brand logos hanging on a white wall.

by Nicole Niederhofer

August 15, 2023

Boosting Sales with a Brand Refresh: Why Businesses Can’t Afford to Ignore It

On computer looking at landing page design.

by Nicole Niederhofer

August 23, 2022

How to Create a High-Converting Landing Page for Paid Campaigns

Person working on a laptop

by Nicole Niederhofer

June 10, 2021

7 Chrome Extensions Designers Swear By (That Anyone Can Use)

Google logo

by Nicole Niederhofer

May 26, 2021

What you missed at Google I/O 2021

Person typing on a laptop

by Nicole Niederhofer

April 23, 2021

5 Ways to Optimize for Search, User Experience, and Accessibility 

Optimizing your website for the user experience

by Nicole Niederhofer

March 12, 2021

Optimizing Your Website Design for the User Experience

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