Jessica Martinez - Associate Director of SEO

Google's Generative AI Overview pulled up on a mobile device.

by Jessica Martinez

October 24, 2024

Stop Chasing AI Overviews, Focus on SEO Fundamentals

Two female coworkers working at a shared desk with laptops.

by Jessica Martinez

October 22, 2024

Navigating AI Ethics in SEO: Balancing Innovation with Responsibility

by Jessica Martinez

September 25, 2024

Navigating the New Era of Search: How Generative AI is Revolutionizing SEO

Two men in an office review SEO performance on a laptop.

by Jessica Martinez

October 3, 2023

Unlocking Sales Growth with SEO: Overcoming Challenges & Proving Value

A women sitting at a conference while taking notes with a notebook, pen and her phone.

by Jessica Martinez

August 15, 2023

What I Learned at MozCon 2023

A person poises to touch the screen of a cell phone while holding a white pen.

by Jessica Martinez

March 13, 2023

What is Search Engine Marketing?

by Jessica Martinez

April 7, 2022

How to Use H1, H2, and H3 Tags in Website Content

by Jessica Martinez

March 2, 2020

5 SEO Tools Every Digital Marketer Needs

by Jessica Martinez

January 24, 2020

5 SEO trends to look for in 2020

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
uncode_privacy[consent_types]	1 year	This cookie is set by Uncode WordPress theme and is used to manage privacy settings on the website.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language		This cookie is used to store the language preference of the user.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_2LFNMM4F5L	2 years	This cookie is installed by Google Analytics.
_ga_2WQSZX8GHS	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	No description available.
_hjTLDTest	session	No description available.
demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_dc	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
dpm	5 months 27 days	The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
mautic_device_id	1 year	This cookie is set by the provider Mautic.This cookie is used for identifying visitor across visits and devices. Mautic cookies are used for supporting marketing activities.
mautic_referer_id	30 minutes	This cookie is set by the provider Mautic. This cookie is used for marketing purposes. It heps in tracking people submitting forms.
mtc_id	session	This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.
mtc_sid	session	This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.
NID	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
personalization_id	2 years	This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.
ssi	1 year	This cookie is set by Sitescout.This cookie is used for marketing and advertising. The cookie stores a unique ID used for identifying the return users device and to provide them with relevant ads.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
TapAd_DID	2 months	The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising
TapAd_TS	2 months	The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_dc_gtm_UA-404265-16	1 minute	No description
_ssuma	1 month	No description available.
_upcity_production_session		No description
1a5cf0287e9f17d9c74992864ae78803	session	No description
3u9bdh7jkg376hav2mmd7zi	1 year	No description
AnalyticsSyncHistory	1 month	No description
CONSENT	16 years 5 months 24 days 8 hours	No description
li_gc	2 years	No description
mautic_session_id	1 year	This cookie is set by the provider Mautic. This cookie is used for tracking people submitting forms.
pkuwqmio22rvzoagxg6hjzn	1 year	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
yt-remote-connected-devices	never	No description available.
yt-remote-device-id	never	No description available.