Why Biotechnology Companies Choose Mad Fish Digital as Their SEO Agency
Mad Fish Digital is an award-winning digital marketing and SEO agency based in Portland, Oregon. Our biotechnology Search Engine Optimization (SEO) services are designed to increase online visibility and drive more visitors to your website. We help biotech companies increase their presence in search engines and effectively reach their target audience.
Each SEO strategy is designed to help biotech companies thrive in their competitive market and achieve their marketing goals.
Each strategy we develop includes tactics aimed at:
- Establishing Your Online Presence: We help biotech companies expand their online presence, letting them be found by their target audience.
- Driving More Website Visitors: We increase your search engine rankings through strategic keyword optimization and content development, driving more qualified website visitors.
- Helping You to Stand Out Among The Competition: Our team understands the competition that biotech and health services companies face. We create individualized strategies that leverage the latest search engine optimization techniques to help our clients thrive.
- Driving Qualified Leads: Our keyword targeting strategies ensure that our clients rank for relevant keywords, putting their website in front of potential clients who are actively searching for their services.
“The Mad Fish team is honest, dedicated, and extremely knowledgeable. As a client, they understood our needs and created solutions that worked. Personally, I have worked with Ben, Anne and Erica and I can’t speak highly enough about my interactions with the team. It’s refreshing to work with people that are committed to providing the very best for their clients in such a positive and professional way. Kudos to the Mad Fish team!!”
-Kurt Fuchs
CEO, Gish’s Furniture
“After seeing the detail and practical recommendations in our site evaluation, I can confidently say that it would be foolish to overlook the value in having the Mad Fish team take a look at your site.”
-Brian Bates
Web Communications Manager, Washington State University
“Mad Fish Digital Rocks! Excellent ROI. Their backend understanding is absolutely essential for a company wanting to scale and grow. Very professional and easy to understand what you are paying for.”
-Jose Barios
CEO, Cleansolution Services
Check out Some of our Client Successes
View more of our case studies and client success stories here!
SEO Strategies That Help Biotech and Life Science Companies Build Their Brands
We implement tailored strategies to improve search engine rankings and drive qualified visitors to our clients’ websites with our deep understanding of the biotech and health services industries. Partner with Mad Fish Digital to expand your online reach and achieve your marketing goals.
We Help Solve Issues Such As:
Complex and Niche Topics
Biotech companies often deal with highly technical and scientific subjects that may be difficult for non-experts to understand. Our crafted SEO content helps answer specific questions in a way that is easy to understand.
Difficulty in Measuring ROI
Measuring the return on investment for search engine optimization services is challenging without the right tools and tracking. We use key metrics to track the effectiveness of every SEO campaign.
Regulatory Compliance and Marketing
Biotechnology businesses face the unique challenge of navigating regulatory compliance for marketing. We help our clients navigate these hurdles and complexities.
Digital Marketing Metrics We Manage for Our Biotechnology Clients
These are just a few of the key metrics we track for search engine optimization campaigns:
- Organic Traffic: We track the number of visitors coming to your website from search engines. For example, a biotech company could track the increase in visitors from keywords related to their latest research breakthrough.
- Keyword Rankings: We track the rankings of specific keywords that are related to our client’s products or services to provide insights into the effectiveness of our SEO efforts.
- Conversion Rate: We track the percentage of website visitors who take a desired action, such as filling out a contact form or downloading a whitepaper. We also track the conversion rates for specific landing pages used in our SEO campaigns.
- Backlink Quality and Quantity: We monitor the number of backlinks and their quality from authoritative websites and industry-related websites.
- Click-Through Rate (CTR): We track the percentage of people who click through to our client’s website after seeing it in search results. A low CTR can indicate poor optimization of page titles or meta descriptions.
- Page Load Speed: We track the time it takes for our clients’ websites to load as it can significantly impact user experience and search rankings.
- Mobile Traffic and Engagement: We track the percentage of organic visitors from mobile and their engagement metrics to ensure each page is mobile optimized.
Biotechnology Industry Trends
The global cell and gene therapy market is anticipated to experience a remarkable >20% increase from 2023 to 2024, reaching approximately USD 11 billion
Conversion Rate Optimization
We egularly review and provide recommendations for key pages for increasing total on-site conversions, improving user satisfaction, and increasing overall time on page.
Content Marketing
Integrating content marketing into SEO strategy is crucial to establish credibility, build brand awareness, and drive engagement. We create targeted content to effectively communicate products and services, showcase expertise, and drive business growth.
Keyword Research & Strategy
Our in-depth research process is individualized to each client and identifies high-value keywords for search engine optimization campaigns to enhance online visibility and drive qualified visitors to our clients’ websites.
Local SEO
We help clients connect and engage with their local community by targeting relevant local keywords and optimizing Google My Business profiles for greater visibility.
On-Page SEO
We use on-page SEO best practices to ensure every page of our clients’ websites is fully optimized for target keywords. Our on-page optimization process helps boost existing rankings and maximize website visitors for existing content.
Off-Page SEO
Our search engine optimization team are off-page SEO experts as well. We leverage high-quality backlinks and content marketing to grow your domain authority and website visitors.
Technical SEO
We perform comprehensive technical SEO optimizations for our biotech clients to improve the speed and crawlability of our clients’ websites. This process helps identify and resolve any issues that may impact your search rankings and user experience.
Analytics & Monitoring
We ensure accurate analytics and ongoing monitoring of search engine optimization campaigns. This allows our team to make data-driven optimizations and accurately gauge the impact of each campaign. This approach helps our clients have clear visibility into the performance and ROI of their campaigns.
Why Brands Trust Mad Fish Digital as Their Biotechnology SEO Partner
Providing Innovative Pieces to the Digital Puzzle
Mad Fish Digital is an award-winning SEO agency with a knowledgeable marketing team and a passion for innovation. We create custom strategies tailored to the unique needs of the biotechnology industry, helping your business thrive in a competitive market.
Learn more from Our SEO Team
Prioritizing Clients
We believe that providing a positive employee experience elevates the client experience. Our supportive and collaborative work environment empowers our team to deliver tangible results that prioritize our clients’ needs to boost their brand visibility and drive business growth.
Achieving Winning Outcomes for Clients
We’re your go-to partner for impactful search engine optimization campaigns. Our marketing campaigns are strategically tailored to meet each client’s goals and maximize return on investment.
Fresh Methodology
Our team takes an innovative approach to digital strategy development for our biotech clients. We integrate cutting-edge marketing techniques into our strategies to ensure each client stays ahead of their competition.
Research First Approach
We work with you to first understand your business needs and goals - and then help you stand out from the competition by taking a research-first approach. Each digital strategy includes a comprehensive assessment of our client’s brand, their competition, their industry, and their goals and challenges.
Best Agency for the World
Mad Fish Digital actively works to be the best agency for the world. We strive to make a positive impact on our employees, clients, and community. Our focus on employee well-being and personal development helps our team drive impactful results for our clients. We’re also a certified B Corporation dedicated to social and environmental performance, public transparency, and legal accountability.
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Reach out today to find out how Mad Fish Digital can elevate your business