B2B marketing teams are constantly evaluating priorities and strategies to maximize business growth. It’s important to identify the work that can be done now that will have lasting benefits.
With powerful data resources, careful account-based marketing strategies, and category targeting, a B2B brand can see big lifts in its digital marketing efforts. Our B2B digital marketing agency integrates marketing strategies with your business goals to have long-lasting results.
Make Your B2B Service More Visible Online
Working with a digital agency with business-to-business marketing experience enables you to reach new customers and clients more efficiently than ever. Here’s how we use our digital marketing expertise to help B2B service companies connect with potential businesses online:
- Leverage targeted social media campaigns, email marketing, and content creation to engage and find new clients.
- Elevate brand awareness to identify and target high-value prospects with personalized messaging.
- Embrace data-driven strategies to optimize your online presence.
- Increase visibility and ensure potential clients can find your services when searching for solutions through Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
- Enhance the overall member experience with expert design choices.
- Drive measurable results and track campaign performance to refine strategies to focus on what drives results, ensuring consistent client acquisition.
25% of B2B decision makers say they’ll only buy from a vendor they’ve heard of.
B2B Digital Marketing Designed To Help Businesses Grow
We know that every B2B organization is different and requires customized strategies to remain competitive in their industry. That’s why we tailor each marketing strategy to the specific needs of the businesses we work with, backed by thorough research to understand their unique goals. This enables us to enhance brand visibility, drive meaningful engagement with target audiences, and deliver measurable results.
We Help Solve Issues Such As:
Lack of Qualified Leads
Reaching decision-makers and securing qualified leads is a challenge for all B2B businesses. Our targeted digital marketing strategies like PPC, social media targeting, and programmatic advertising are just a few of the tools that allow precise audience segmentation, ensuring your messaging reaches the right stakeholders at the right time.
Long and Complex Sales Cycles
B2B brands face extended sales cycles with multiple touchpoints. Digital marketing helps streamline the process by implementing lead nurturing campaigns, such as email sequences and retargeting ads, to keep your business top-of-mind while guiding prospects through the funnel with relevant content.
Building Trust and Credibility
Establishing authority in a competitive B2B market can be challenging. Our expert content strategists leverage content marketing, thought leadership pieces, and case studies to showcase expertise to increase credibility through professional engagement.
Achievements in B2B Marketing Strategy
SaaS: 108% increase in branded search
SaaS: 173.53% increase in social engagement
Events: Over 100 Non-B Corp Attendees Added to the Event
Bringing Innovative Pieces to the Digital Puzzle
A / B Split Testing
We understand how important testing is when it comes to moving folks through the marketing funnel. That’s why we optimize our campaigns and ad creative as it performs by A/B testing our creative. Doing so ensures we reach higher conversion rates, lower bounce rates, and increase engagement.
Landing Pages
Our digital design team is here to create high-converting landing pages tailored to your business and its branding. These custom solutions allow us to increase member engagement and conversion rates to ensure you reach your marketing goals.
Paid Advertising
We’re a premier agency specializing in digital marketing strategies for B2B brands. Our expertise includes shopping feed optimization, remarketing, and a wealth of other tactics that ensure your brand reaches your desired audience through our PPC efforts.
Full Funnel Strategies
We understand where your customers are in the marketing funnel. That’s why the digital strategies we develop for brands offer solutions that guide potential members through the acquisition process, whether they are just getting to know you or are ready to convert.
Keyword Research & Optimization
We have a proven track record of helping businesses stay ahead of the competition by achieving our marketing goals through keyword research. This includes finding and tracking specific keywords tailored to your brand that elevate your online presence.
Social Media Marketing & Advertising
Your members want to engage with your brand online. We have experience managing social media advertising channels like Facebook, Instagram, TikTok, and LinkedIn for business, allowing us to reach and engage with members and communicate your value proposition the right way.
Google Ads & Microsoft Advertising
Paid advertising allows us to reach new customers through Google Ads and Microsoft Ads while staying budget-conscious. Both platforms allow us to target potential members, enhance brand visibility, and encourage more online traffic.
In 2021, 56% of B2B companies allocated budget toward digital marketing, making it the largest marketing spend across companies. 70% of those companies expected to invest in content creation and 75% of B2B marketing teams integrated social media and social advertising as part of their strategy.
When building a B2B marketing strategy, it’s important to have agency partners with expertise in executing and analyzing performance. The Mad Fish Digital Comprehensive Guide to B2B Marketing identifies trends in B2B marketing taking place now and how you should use them to shape your marketing strategies for the future.
Learn more about our Comprehensive Guide to B2B Marketing, or enter your email below for an instant download.
Leading B2B Agency on Clutch
For several years, Mad Fish Digital has been named one of Clutch’s top advertising and marketing agencies in Oregon. We are proud of our special recognition as a B2B agency leader.
Let’s Talk.
Discover the benefits of having Mad Fish as your premier B2B marketing partner.