Code of Ethics

Not all SEO & SEM companies are created equal.  Many so-called experts do not adhere to the basic principles held by firms that truly want to see positive results and helpful advances in search engine marketing.  When choosing a company to handle your digital marketing and SEO services, make sure it follows standards and guidelines that provide real results.

The Mad Fish team, as a consultant and/or vendor of SEO/SEM services to our clients, will work to achieve higher rankings and improved traffic for our client’s sites while adhering to the following principles: 

Mad Fish will not intentionally do harm to a client.  Mad Fish will always do its best to ensure that the technology and processes we use adhere to all of the necessary search engine and directory guidelines. We will never knowingly use processes that are found to get sites banned or removed.

Mad Fish will not intentionally violate any rules imposed by search engines or directories. Mad Fish will always work to ensure that it is up-to-date on the rules and guidelines of the appropriate search engines and directories, and will act as necessary on any changes made to these rules so as to avoid any potential harm to our clients.

Mad Fish will not intentionally mislead traffic to sites. Mad Fish will follow processes that do not use misinformation to get visitors to client web sites.

Mad Fish will not intentionally violate the law. Mad Fish will follow all necessary copyright, trademark and anti-spamming laws.

Mad Fish will not falsely represent others work as their own. Mad Fish takes care in avoiding plagiarism in all of its work. We provide original writings and designs for our clients. Any third parties original works used by Mad Fish SEO is done so only with prior consent.

Mad Fish will not misrepresent itself. Mad Fish is open and honest about its capabilities and experiences.  We will not mislead clients about our performance, resources, or client successes.

Mad Fish will not participate in a conflict of interest without the approval of all parties. Mad Fish will provide services to similar or related clients fairly and without bias. Clients in related spaces will be notified but can expect the same level of service.

Mad Fish will set reasonable expectations with all clients. Mad Fish will never make promises it cannot keep. We are open and honest about how we can best help all of our clients and we set realistic expectations and goals for services.  We always stress honesty in terms of what can be guaranteed and what cannot.  We do not set timeline expectations for things of which we have no immediate control.

Mad Fish will protect the confidentiality and anonymity of our clients. Mad Fish staff is bound to protect client information and documentation that is not generally known until such information is made public. We appreciate our client testimonials but refrain from using any opinions or documents from clients until we have their explicit approval.

Mad Fish will work to increase or retain the rankings of client sites to the very best of our ability. Mad Fish appreciates the trust clients put in us to create, build, market and manage their online presence. We are obligated by our agreements with our clients to honestly and competently improve or maintain their search engine rankings to our best ability.  We will always do what is in our client’s best interest, even as search engines reinvent themselves, competition expands or techniques change.

Mad Fish chooses to forego providing services to sites or companies that provide or promote pornography or gambling. We endeavor to partner with companies that share our same values related to business, social and environmental goals.

Mad Fish chooses to select suppliers who represent our values. We screen for negative and positive impact, from following established labor practices to environmentally friendly initiatives. We believe that great business is achieved when impact and social value, is wholly combined with business.