In recent years, AI has become all the rage. While companies like OpenAI, makers of ChatGPT, and Google, creators of Gemini, have all made waves in the artificial intelligence space one has stood out in particular, Meta’s (formerly Facebook) Meta AI.
While other AI creators have largely kept their code private, Meta made their AI somewhat open-source. This move makes the growth and development of an open AI ecosystem more accessible and easier for companies to build powerful AI systems.
But, what is Meta AI and how does it work? Today, we dive in.
Meta AI Assistance
Meta AI is an artificial intelligence chatbot built into Meta platform tools (Facebook, Instagram, WhatsApp, Messenger). Within these chats, users can ask the app questions and it will provide them a response. Unlike other chatbots and image generator tools, Meta AI is a free application, however, users do ‘pay’ with their data, time and and attention.
Meta AI Fast Facts
- Founded: December 11, 2015
- Beta intro: September 2023
- U.S. release: April 2024
- Platforms: Desktop, Facebook, Messenger, Instagram, WhatsApp
One common question many users have is, ‘How do I turn Meta AI off?’ For now, there is no way to disable or remove the chatbot on Meta’s applications.
What Is Llama 3?
Llama 3 is Meta’s large language model and is more capable of complex reasoning, following instructions, visualizing ideas, and solving problems than previous models. Llama 3 is just the current version of Meta’s language learning model. It is currently continuing to be developed and trained with more parameters, prompts, and patterns that will make it more versatile and able to produce better results.
Meta’s AI Policy
When Meta AI was released, Meta updated its AI-generated content policy. For security, Meta developed Llama Guard and Llamma Code Shield safety models designed to prevent harmful prompts or generating insecure computer code.
Meta also stated that it will add a “Made with AI” label on AI generated images and that they will stop removing AI-generated material that doesn’t go against other community guidelines.
Mad Fish Digital’s AI Policy 
Mad Fish Digital is a certified B Corporation committed to being the best agency for the world. As a business, we understand that our decisions matter, which is why we take our approach to artificial intelligence (AI) seriously.
The digital marketing landscape will always be changing. As an innovative agency, we must evolve while maintaining our standards of service and our commitment to ethical systems. We will always stand by our values of being accountable, genuine, collaborative, and innovative as we navigate the decisions that affect our clients, our team, and our industry.
We are committed to responsible AI usage and will continue to review and update our AI Policy regularly to reflect technological advancements, legal developments, industry best practices, and our stance on ethical marketing.
Contact us today to learn more about how we incorporate AI within our marketing strategies and how AI can be used to meet your business goals.
