Search Engine Optimization for Healthcare Providers
Mad Fish Digital offers patient-centered Search Engine Optimization (SEO) marketing strategies tailored to each provider we work with. Our SEO services allow hospitals, clinics, and other healthcare providers to attract more patients, enhance online visibility, and increase brand awareness by increasing their online presence in organic search results.
SEO Tactics that Promote Healthcare to the Right Patients
When connecting with new patients online, partnering with the right digital marketing agency is crucial for hospitals and clinical providers. Our expertise in healthcare marketing offers providers distinct advantages such as:
- Increased Visibility: Our SEO services and content marketing strategies broaden the reach of healthcare providers looking to find potential patients actively seeking medical services and information over search results.
- Targeted Optimization: We use targeted keyword research and on-page optimization to boost healthcare websites’ rankings in search results, leading to increased organic traffic and patient visits.
- Patient-Centric Approach: Beyond search engine optimization, our strategies prioritize enhancing the user experience by providing valuable, authoritative content that ranks in Google and beyond.
- Industry Expertise: Our SEO services align with industry best practices for compliance and credibility to address the unique challenges and regulations within the healthcare industry.
- Elevated Local and Technical SEO: We optimize the website structure, make it more mobile-friendly, and update local listings to facilitate meaningful connections between healthcare businesses and their patients—fostering trust while promoting your care.
We Help Solve Issues Such As:
Lack of Targeted Audience Reach
Our search engine marketing strategies are designed to help our healthcare partners overcome the hurdles many providers face when staying competitive online. We’re here to help you reach and connect with new or existing patients to ensure you reach the top of their search results.
Regulatory Compliance Challenges
We understand the regulatory difficulties healthcare marketing departments face with their performance marketing strategies. Work with an agency that can adhere to specific regulations while supporting a healthy online presence to take the stress out of your digital marketing.
Measuring ROI and Attribution
We want your healthcare setting to stay competitive online while offering clear attribution models to your marketing efforts. We can help you stand out from your competition by creating content that resonates, offering information that encourages visits, and leveraging other targeted tactics that align with your needs.
“Since the site launched, they’ve been quick to respond to questions and to help us make tweaks in the design.”
–Jane Erwin
Communications Specialist, Kaiser Permanente
“With the diligent efforts of Mad Fish Digital, we can be found on the first page, and often in first position. The writers do a great job of helping us bring educational topics to a young audience. The analytics are very helpful tools and aid in many explanations with stakeholders.”
–Trudy Suski
Director of Corporate Communications and Marketing, Northwest Primary Care
Check out Some of our Client Successes
View more of our case studies and client success stories here!
A Trusted and Results-Driven SEO Agency for Medical Services Providers
Understanding how patients interact with digital content is essential to establishing a digital connection with your organization. We work with healthcare providers and marketers for medical services to enhance their online presence by providing a dedicated digital marketing team that caters to their unique needs. We accomplish this by utilizing the latest tech tools, making data-driven decisions, and designing customized strategies that optimize ROI. This approach allows us to increase your hospital’s online visibility, enhance its brand reputation, boost patient engagement, and introduce future patients to your brand to encourage visits.
Digital Marketing Metrics We Manage for Our Healthcare Clients
As healthcare providers, you understand the importance of offering clear, transparent information. We share those values by reporting the following metrics to our partners leveraging our SEO expertise:
- Organic Traffic: We’ll discuss the number of visitors who organically find your hospital’s website from search engines like Google or Bing.
- Keyword Rankings: We’ll report where targeted keywords rank across all popular search engines.
- Click-Through Rate (CTR): We’ll measure how often people click on your website when it appears in search engine results.
- Conversion Rate: We’ll report on the percentage of website visitors who take a desired action, like scheduling an appointment or downloading a patient guide.
- Local Search Visibility: We’ll discuss how local search results help us attract new patients seeking your services.
- Backlink Quality and Quantity: We’ll cover the quantity and quality of the number of links received from reputable websites that share your content on their domains.
- Local Listing Actions: We’ll keep track of how many people visit your website or contact your business from local listings in search results.
Healthcare Industry Trends
The global healthcare market size was valued at $8.45 trillion in 2018 and is expected to grow at a CAGR of 8.9% from 2019 to 2027.
CRO For Healthcare Services
Our team optimizes healthcare SEO campaigns so your website better communicates your values to a particular demographic of searchers seeking your care over Google and beyond. By focusing on the right keywords, our tactics improve the on-page user experience, which also serves to improve conversion rates and website visibility.
Content Marketing
Increasing brand awareness, engaging targeted audiences, and growing your customer portfolio requires a robust content marketing strategy designed around the patient experience. Our experience allows us to curate and create health-related content for your website that enhances lead generation, improves engagement, and promotes community well-being.
Keyword Research & Strategy
Your patients have particular needs based on what they search for online. The search engine optimization strategies we design for our healthcare partners include individualized keyword research and mapping for their specific website that is aligned with their audience search habits and services offered.
Local SEO
We help our partners in healthcare by delivering SEO strategies that boost your clinic, hospital, or practice’s online visibility. We optimize local listings using target keywords, images, and other digital assets to ensure we’re reaching nearby community members. By optimizing your digital presence, we keep your brand competitive and rank above the competition.
On-Page SEO
Content is king. With our on-page SEO, we deliver the best healthcare SEO strategies for clinical settings and hospitals needing help optimizing the user experience, messaging, meta tags, and other elements that make the digital experience pleasurable.
Off-Page SEO
We enhance what’s happening off the page to improve your online presence and drive new patients to your healthcare facility. As a result, our off-page SEO tactics improve domain authority, boost search rankings, increase organic traffic, and introduce you to new faces online.
Technical SEO
We also pride ourselves on delivering an elevated technical SEO experience to our healthcare partners. We optimize all status codes, redirect specific pages, improve crawl ability, and make other specialized changes that boost site speed. In turn, our work boosts vital metrics, enhances patient engagement, and encourages them for in-person care visits.
Analytics & Monitoring
Supervising your website’s health on an ongoing basis allows us to improve our digital marketing efforts in real time while understanding which channels are most successful. We’ll report on key metrics like patient acquisition, conversion rates, and ROI to ensure we maximize budgets and allocate marketing dollars to the right tactics.
Why Doctors and Healthcare Organizations Trust Us as Their SEO Partner
As a certified B-corporation and award-winning agency, we help our healthcare partners understand the digital landscape and thrive. Through our work, we’ve increased revenue, scaled advertising, and helped clients dominate online competition, ensuring their success in the digital world.
Learn more from Our SEO Team
Prioritizing Clients
Providing a positive employee experience elevates the client experience. We foster a supportive and collaborative work environment that empowers our team to deliver digital marketing services with tangible results that prioritize your needs to boost your branding and patient portfolio.
Ideal Outcomes for Each Client
We are your go-to partner for driving results online by taking a data-driven approach to digital marketing when reaching new patients or increasing ER visits. Every marketing tactic we make is strategically tailored to meet specific goals while maximizing ROI and delivering measurable success to your urgent care setting.
Fresh Methodology
We approach every digital marketing strategy for our healthcare and ER partners by focusing on innovation. With a desire to deliver results, each strategy is evaluated on a quarterly basis to ensure maximum effectiveness.
Research-First Approach
We help you stand out from the competition by taking a research-first approach. Every digital strategy we make for our clinical care partners includes an assessment of your brand, its competition, the marketing landscape, and other areas to ensure we uncover your unique story while telling it to your patients.
Best Agency for the World
Our mission statement is simple. We strive to be the best agency for the world. To be the best means that our employees are empowered to learn, grow, and exceed their potential while driving the best results possible for clients. We believe that good clients want to work with happy people and work hard to continuously create a work environment for our teams and clients to thrive.
Want to Learn More About Our SEO Services?
Reach out today to find out how Mad Fish Digital can elevate your medical practice