PPC Campaigns for the Medical Supply Industry
Mad Fish Digital is an award-winning agency and certified B-Corporation that provides pay-per-click marketing services to clients in the medical supplies industry. Our team of experts deliver measurable results. Our clients can rest assured that they receive innovative strategies and measurable results from a collaborative and accountable team of digital marketing experts. We pride ourselves on our research-first approach to PPC and utilize our industry knowledge to provide tailored campaigns for every client.
Our pay-per-click (PPC) services for medical supply companies are designed to reach potential clients the moment they start their search. By utilizing strategic keyword targeting and compelling ad copy, we help our clients stand out in the online marketplace and capture the attention of those searching for medical supplies.
Mad Fish Digital is an agency that creates individualized, data-driven PPC strategies to help our clients increase brand awareness while driving higher revenue. We are dedicated to delivering results with every campaign we implement. Partnering with us for your PPC needs will help:
- Expand Your Online Presence: Our medical supply clients increase their online presence so they are seen at the forefront of search results.
- Reach Your Target Audience: We put our clients in front of potential clients as soon as they start searching.
- Stand Out From The Competition: Our comprehensive pay-per-click services establish our medical supply clients as a leading supplier in their area.
- Increased Revenue: Our PPC campaigns increase interest and sales.
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Medical Supplies PPC agency
Mad Fish Digital begins every partnership with an in-depth analysis of our client’s industry and target audience. From there, we focus on the brand and competitors to determine how to make our clients stand out. We focus on building up every aspect of our client’s marketing campaigns so that they can see increased visibility, conversions, and lifetime customers. Since every client is unique with different needs, we tailor every strategy to suit our client best.
We Help Solve Issues Such As:
Lack of Targeted Traffic
Attracting the right audience at the right time takes skill, timing, and a thorough understanding of how ad campaigns work. Mad Fish Digital has all the necessary tools to ensure our clients are seen when they need to be visible.
Conversion Rate Optimization
An often overlooked aspect of digital marketing is the landing page. If a website is hard to use, loads slowly, or is confusing, there’s a good chance a potential customer will leave and find somewhere more user-friendly. Mad Fish Digital designs and optimizes landing pages with user experience in mind so conversion rates soar.
Regulatory Compliance in Advertising
There are many hurdles when it comes to advertising medical supplies. We recognize that not every agency can navigate the necessary complex regulations and compliance requirements. We take time and effort to ensure that every campaign fits within the guidelines so our clients can continue operating legally and safely.
Digital Marketing Metrics We Manage for Our Medical Supplies Clients
The Key Performance Indicators We Utilize for Success:
- Click-Through Rate (CTR): The percentage of people who click on an ad after viewing it. A high CTR indicates ad copy and keywords that are relevant to audience needs.
- Conversion Rate: The percentage of clicks that result in a desired action, like a lead form submission or a purchase. A high conversion rate indicates that an ad is effective at driving sales or leads.
- Cost Per Click (CPC): The average cost you pay for a click on an ad. A low CPC indicates efficient spending on relevant keywords.
- Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising in percentage form. The aim is to have as high a ROAS percentage as possible on every campaign.
- Quality Score: The relevance and quality of ads, keywords, and landing pages. A high quality score on an ad indicates the ad is highly relevant to users searching and might lead to better ad placement and lower overall costs.
- Impression Share: The percentage of times an ad is shown out of the total available impressions. A high impression share means strong visibility for ads related to medical supplies and equipment.
- Cost Per Conversion: The average cost for each conversion. A low CPC indicates efficient spending on advertising.
Medical Supplies Industry Trends
The global medical supplies market size was valued at $100 billion in 2019 and is expected to grow at a CAGR of 13.5% from 2020 to 2027.
Keyword Research & Optimization
Utilizing niche, industry-specific keywords is something that we are deeply familiar with. We have a variety of tools that our team of experts harness to ensure that we target and implement the most relevant keywords so that all of our client’s advertising finds its way to the correct audience.
Full Funnel Strategies
Full Funnel Strategies drive brand awareness, bolster consideration, and maximize conversions. At Mad Fish Digital, we are masters of optimizing every stage of the funnel. From establishing keywords and building ad campaigns to creating an engaging user experience, we are the leaders in growing medical supply industry businesses.
Ecommerce PPC
We implement e-commerce PPC campaigns to drive medical supply sales. No matter how niche the market is, we have been proven to provide incredible growth for our clients. Our proficiency in marketing streamlines the entire process, from gaining brand awareness to converting website visitors into sales.
A / B Split Testing
A/B split testing is one of the ways that Mad Fish Digital optimizes our campaigns for higher conversion rates, lower bounce rates, and improved click-through rates. Each test allows us to specifically hone in on ways to make our ad campaigns perform better and deliver a better return on investment.
Landing Pages
The landing pages Mad Fish Digital optimizes outperform our client’s competitors. We employ our industry-specific knowledge of the medical supply industry to drive website conversions by creating a user-friendly experience. These pages are designed to capture audience attention and engage them to drive conversions.
GEO-Fencing
Geo-fencing allows ads to be served to the most relevant audiences. People are naturally drawn to providers in their local area, or near to where the supplies are needed. Being able to target potential customers in a specific geographic region allows our clients to serve ads to a population more likely to purchase, which drives a better return on investment.
Social Media Advertising
Mad Fish Digital provides exceptional results from social media advertising. Often overlooked in the medical supply industry, social media has become a way to gain brand awareness and attention from potential customers seeking niche products. We utilize social media to reach healthcare professionals and potential product users in a way that has been unreachable before. We capitalize on the trend of receiving medical advice online by showcasing what our clients can offer to those who could benefit from it the most.
Google Ads & Microsoft Advertising
Leveraging Google Ads and Microsoft Advertising is essential for any PPC campaign. We provide targeted outreach, brand visibility, and drive website traffic better than our competitors, because of our expertise in the medical supply industry. We consistently monitor our campaigns to ensure success and implement cutting-edge practices to stay ahead of the trends and offer the best results possible.
Why Brands Trust Mad Fish Digital as Their Medical Supplies PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
Being an award-winning, certified B-Corporation isn’t something we at Mad Fish Digital take lightly. We were able to achieve these by holding ourselves to a higher standard of service. Our commitment to providing transparency and holding ourselves accountable at every turn means we consistently deliver measurable results that exceed expectations. Our clients frequently dominate the online competition because of our efforts in providing digital marketing solutions.
Learn more from Our Paid Advertising Team
Prioritizing Clients
At Mad Fish Digital, our priorities are focused on the client experience. We work diligently to ensure a seamless and successful partnership with every client we onboard. To do this, we provide a creative and positive work environment for our clients and employees. We guarantee exceptional results every time.
Achieving Ideal Outcomes for Clients
When we start a campaign, we map them to key performance indicators to ensure they stay on target. Ongoing optimizations are done swiftly and efficiently so that we continue growing our client’s business. We do this transparently to hold ourselves accountable and provide transparency at every step of our partnership.
New and creative method
Mad Fish Digital bases all of our marketing efforts around data-driven results, but we also utilize new and innovative ideas to ensure that we stay ahead of the trends. The digital marketing landscape constantly evolves, and if we were to stick to just what we know, our clients wouldn't stay ahead of their competition. Our team stays up to date with cutting-edge techniques to make sure that our clients see the best results.
Best Agency for the Planet
Our mission statement is simple: Mad Fish Digital strives to be the best agency for the planet. In order to be the best, we empower our employees to learn, grow, and exceed their potential. Good clients want to work with happy people that are passionate about what they do, and by giving our employees a healthy, happy environment to work in, we are able to provide a space for everyone to thrive.
Research First Approach
Mad Fish Digital utilizes a research-first approach to gain a deep understanding of each client we onboard. We start by delving into our client’s brand and story to understand their needs and goals better. Then, we analyze the market. This allows us to create the most effective strategies in our ad campaigns. We don’t offer a one-size-fits-all approach because every client is unique, which sets us apart from other agencies.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business