Mad Fish Digital offers award-winning pay-per-click marketing services for the digital education industry. These targeted and cost-effective solutions are helpful for online educational institutions and learning platforms when trying to reach specific target audiences.
Our PPC services help brands:
- Increase brand awareness
- Drive qualified leads
- Achieve measurable, sustainable growth
Our team has nearly two decades of experience and understands how challenging the digital education landscape can be. Mad Fish Digital leverages advanced ad targeting and compelling creatives to nurture opportunities for educational businesses to thrive online. With our guidance e-learning platforms and other educational spaces are connected with relevant audiences of students, educators, and lifelong learners.
Strategic keyword research, fresh market research and targeted ad placement are cornerstones in ensuring that Mad Fish Digital gets campaigns featured prominently in search engine results. We custom-tailor ad copy and landing pages to drive traffic that increases the likelihood of student enrollment and other conversions.
Mad Fish Digital’s PPC services for digital education show increased brand awareness within the online learning community. By showcasing our client’s unique offerings, we can help them stand out in the competitive market while building trust with prospective students and learners.
We leverage transparent reporting and performance analysis to ensure that every PPC campaign being run is optimized for success. This allows us to adapt to market trends and audience behavior on a long-term scale, keeping our clients relevant for longer.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Digital Education PPC agency
Working with Mad Fish Digital is a seamless process. Our customized pay-per-click management marketing services include thorough research to understand the target audience and industry trends relevant to the digital education industry. We then create tailored PPC campaigns, which drive traffic and increase conversions. With Mad Fish Digital’s expertise, our clients effectively increase their brand awareness, scale lead generation, and surpass annual marketing goals.
We Help Solve Issues Such As:
Lack of Targeted Audience Engagement
Getting in front of the right audience with pay-per-click ads can be tricky in a field as broad as education, and it’s even trickier to engage with the audience effectively. Mad Fish Digital uses the latest marketing technologies, combined with the highest level of expertise to develop paid advertising strategies custom designed specifically for each of our clients.
Difficulty in Measuring Return on Ad Spend (ROAS)
Measuring return on ad spend has many facets that have to be accounted for. The inability to accurately track and quantify the impact of their marketing efforts can lead to misunderstandings, which is why Mad Fish Digital utilizes transparent and responsive measuring techniques to ensure a strong ROI. With a deep expertise in Google Tag manager, and Google Analytics 4, Mad Fish Digital is able to track everything you need, when measuring the effectiveness of ads online.
Competition for Online Visibility
Digital education is a booming industry, with lots of businesses vying for limited amounts of visibility. Standing out and capturing the attention of the target audience is vital in such a crowded digital landscape. Through Mad Fish Digital’s custom-tailored pay-per-click (PPC) services, our team ensures that your brand gets the visibility and recognition needed to be win online.
Digital Marketing Metrics We Manage for Our Digital Education Clients
Here are a few of the Key Performance Indicators (KPIs) we manage in our for our pay-per-click campaigns for the digital education industry:
- Click-Through Rate (CTR): This is the percentage of people who click on your ad after seeing it.
- Enrollment Rate from Paid Ads: This is the percentage of enrolled students who originated or were influenced by paid advertising.
- Conversion Rate: This is the percentage of ad clicks that result in a desired action. Desired actions can be signing up for a course, leaving contact information, or something similar.
- Cost Per Click (CPC): This measures the average cost of each click on your ad.
- Cost Per Conversion (CPC): This metric measures the average cost associated with acquiring a new lead through our PPC campaigns.
- Quality Score: This KPI evaluates the relevancy and quality of ads, keywords, and landing pages.
- Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising is calculated into a Return on Ad Spend.
- Ad Click-Through Rate (CTR): The percentage of ad clicks that result in a desired action, such as signing up for a course or learning more information.
Digital Education Industry Trends
The global digital education market size was valued at $106.4 billion in 2019 and is projected to reach $374.3 billion by 2026, registering a CAGR of 14.6% from 2020 to 2026
Keyword Research & Optimization
Mad Fish Digital utilizes in-depth keyword research and optimization to maximize their client’s impact. Our industry-specific focus ensures that we drive appropriate traffic and conversions that might have otherwise gone elsewhere.
Leveraging the Latest Technologies
When it comes to educational technology, Mad Fish Digital is the ultimate partner. Our deep understanding of data-driven strategies and our expert team’s ability to personalize our PPC campaigns empower our clientele to achieve their goals.
Full Funnel Strategies
Full funnel strategies start at the top by creating brand awareness, followed by engagement, and finally resulting in enrollment. Every step of the process is done with precision which Mad Fish Digital has proven time and time again. From our targeted ad content to our increased conversion rates, everything is tailored to boost student retention.
Landing Pages
Landing pages are a key item for high conversion rates. We develop each landing page to be user-friendly while also utilizing data to ensure that they are custom-tailored to our client’s specific industry needs.
GEO-Fencing
Geo-fencing for specific areas allows Mad Fish Digital to target potential students, teachers, and other learners within a certain geographic area. This method increases engagement, drives higher conversion rates, and boosts the return on ad spend.
A / B Split Testing
Mad Fish Digital specializes in A/B split testing for campaigns and ad creatives. Through testing, we are able to optimize and redirect efforts to make sure that we are delivering the best results for our clients.
Google Ads & Microsoft Advertising
Google Ads and Microsoft Advertising are the two giants in the advertising world. Mad Fish Digital has a team of experts who know the ins and outs of these marketing tools. With these tools, we can provide targeted advertising and enable precise audience reach. By capitalizing on search engine advertising our clients in the Digital Education industry enhance brand visibility, drive website traffic, and increase student enrollment. Harnessing the power of search engines is crucial in such a competitive market.
Social Media Advertising
Facebook, Instagram, TikTok, and LinkedIn are tools that are underutilized by the digital education industry. Now, more than ever, people turn to social media to gather information and opinions in every aspect of their lives. The reach and engagement these platforms provide are unparalleled. Mad Fish Digital harnesses the power of social media to deliver targeted ads so that our client’s brands see more visibility.
Why Brands Trust Mad Fish Digital as Their Digital Education PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
Being a certified B-Corporation means we hold ourselves to a higher standard. Mad Fish Digital has been benchmarked as leveraging our business as a force for good through our commitment to the triple bottom line… People, Planet, Profit.
Learn more from Our Paid Advertising Team
Prioritizing Clients' Needs
With a focus on internal and external satisfaction, Mad Fish Digital guarantees that working with us is a rewarding experience. We prioritize both the client and our employees’ experience to ensure that we deliver top-notch services to our clients.
Ideal Outcomes for Clients
For driving results, Mad Fish Digital is second to none. We meticulously map out our marketing tactics to ensure that every effort contributes to our client’s goals. Our dedication to delivering measurable results and helping our clients achieve their desired outcomes is how we have become an award-winning agency.
New and creative method
Innovating traditional PPC and tailoring it to meet our clients' specific needs keeps us on top of the game. Our team consistently evaluates each strategy to ensure maximum effectiveness. Maintaining flexibility and adaptability means that our clients stay relevant and at the forefront of the ever-evolving digital landscape.
Research First Approach
Mad Fish Digital employs a research-first approach to every new client we take on. We dive into each brand, story, goals, and competition to put together a PPC plan that makes them stand out above the competition. Our in-depth analysis sets up our clientele to be elevated to the top of the digital education industry.
Best Agency for the Planet
Our mission statement is simple: Mad Fish Digital strives to be the best agency for the planet. This means we continuously strive to be better for our team, and for our clients. Our employees are empowered to learn, grow, and exceed their potential, which is then reflected in the work they produce for our clients. We strive to implement justice, equity, diversity, and inclusion into our workforce so that we can exemplify the change we want to see in the world. This includes offering pro-bono work to nonprofits that align with our goals. We believe in making a difference internally and externally.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business