When it comes to winning in pay-per-click (PPC) marketing, Mad Fish Digital has you covered!
Mad Fish Digital’s pay-per-click services for sports marketing include:
- Paid advertising strategy development
- Media planning & budget recommendations
- Keyword research
- Targeted ad campaigns
- Captivating creatives
- Industry trends and market research
- Monitoring of key performance indicators (KPIs)
- and more!
We work with our clients to set the right digital goals for the budget, then strive to exceed them.
Mad Fish Digital’s pay-per-click marketing (ppc) services increase sports brands’ online visibility and overall website engagement, leading to higher ticket sales, merchandise purchases, and event attendance.
Our team of experts use the latest in marketing technologies to combine compelling ad copy with user-friendly (high converting) landing pages that resonate with potential customers to ensure that each our clients brands stands out in the competitive digital landscape.
Data-driven strategies and continuous optimization are just a few of the key tenets of Mad Fish Digital’s pay-per-click marketing services. This means our clients are able to efficiently maximize their advertising budgets and drive a strong return on investment and return on ad spend (ROAS).
Mad Fish Digital’s PPC marketing team pushes our clients to the forefront and build brand awareness so regardless of whether they are promoting a major sporting event or a new product line, they are seen by potential customers at the best time.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Sports Marketing PPC agency
Working with Mad Fish Digital is a seamless process. We conduct thorough market research for each brand we manage, to understand the best ways to connect our client’s messaging to their target audiences. Our data-driven strategies maximize return on investment so that our clients can focus on what they do best, winning for their clients and customers. Our paid media team streamlines performance by using the latest in AI bidding technologies, so that we can effectively achieve our client’s goals, and lower the cost per acquisition.
We Help Solve Issues Such As:
Challenges with Measuring ROI
Accurately measuring the return on investment (ROI) for advertising can difficult, even for the most seasoned sports marketer. Mad Fish Digital has decades of experience, which makes scaling our award winning campaigns a breeze.
Difficulty in Targeting the Right Audience
Finding the right audience at the right time is a challenge in itself. Identifying and reaching the most relevant audience is a complex task when there are so many other businesses clamoring for the same spots. Mad Fish Digital works with each client to develop a tailored Pay-Per-Click (ppc) strategy, to make targeting and connecting with audiences effortless.
Adapting to Evolving Digital Platforms
The digital world is ever-evolving with changes being made to advertising platforms constantly. It is hard to keep up with all of the latest tactics unless you have a team dedicated the ins and outs full time. Mad Fish Digital makes it our job to stay on top of these changes so that our clients relevant, and dominate their playing field.
Digital Marketing Metrics We Manage for Our Sports Marketing Clients
Some of the Key Performance Indicators we manage for our PPC campaigns include:
- Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.
- Conversion Rate: The percentage of clicks resulting in a desired action. These actions can be a sign-up, a purchase, or a further inquiry.
- Cost Per Click (CPC): The average cost per ad click. The lower the CPC, the more “bang for buck” the ad has.
- Return on Ad Spend (ROAS): The revenue generated from every dollar spent on advertising. A high ROAS indicates a strong reception to an ad.
- Quality Score: The relevance and quality of ads, keywords, and landing pages. This gives the brand more relevancy and authority across the internet.
- Impression Share: This is the percentage of times the ad is shown out of total available impressions.
- Cost Per Acquisition (CPA): The average cost to acquire a new customer. The lower the cost, the more efficient the ad campaign is.
Sports Marketing Industry Trends
The global sports marketing market size was valued at $58.9 billion in 2019 and is projected to reach $83.6 billion by 2027, registering a CAGR of 4.6% from 2020 to 2027
Full Funnel Strategies
Full Funnel Strategies are our bread and butter. When implemented, our full funnel strategies increase brand awareness, which leads to an increase in consideration, and that turns into audience conversion.
Keyword Research & Optimization
Mad Fish Digital hits it out of the park with our keyword research. In-depth analysis gives us the insight needed to precisely target audiences by identifying key search terms.
Ecommerce PPC
Mad Fish Digital is the MVP in ecommerce for sports marketing. We specialize in driving fan engagement and increasing sales from digital experiences and websites. Our expertise means we can optimize the user experience by targeting the right audience and maximizing the return on investment through sales, awareness and engagement.
A / B Split Testing
A/B Split Testing enables our ads and campaigns to be optimized for success. We fine-tune our offerings to ensure that our clients are receiving the best possible ROAS and CTR. Our track record proves that we are the go-to agency for data-driven marketing strategy.
GEO-Fencing
Implementing geo-fencing drives foot traffic, event attendance, and maximizes impact for our clientele. By utilizing geo-fencing technologies, our team is able to target specific, relevant audiences to promote our client’s brands and ensure that they are being seen by the right people.
Landing Pages
Landing pages are one of the most important elements to driving success when it comes to engagement and conversions. Mad Fish Digital creates landing pages that are the best for user experience as well as maximizing customer engagement.
Social Media Advertising
Facebook, TikTok, Instagram, and LinkedIn are more relevant than ever when it comes to advertising. Being able to effectively utilize social media to enhance brand awareness and audience engagement is not as easy as influencers make it seem. Mad Fish Digital uses in-depth analysis and expertise to interact with appropriate audiences and achieve success in the social media world.
Google Ads & Microsoft Advertising
Google Ads and Microsoft Advertising are the two biggest tech giants in the marketing world. Utilizing Google Ads and Microsoft Advertising is a given, but excelling at it is what we do best. Mad Fish Digital’s expertise means that we ensure that our clients have high visibility, which enables them to effectively promote their brand. We are able to harness these platforms to lead to higher conversions and revenue for our clients.
Why Brands Trust Mad Fish Digital as Their Sports Marketing PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
Mad Fish Digital is a certified B-Corporation, which means we are dedicated to a higher standard of services. We take pride in our transparency, accountability, and delivery of high-performing services. This has allowed us to take our clients to new heights in their businesses.
Learn more from Our Paid Advertising Team
Prioritizing Clients' Needs
First and foremost, we aim to provide a positive and collaborative work environment for our clients. Mad Fish Digital is committed to delivering exceptional results while building strong relationships and providing customer service excellence. We strive to listen and understand our clients’ needs so that we can always go above and beyond in the services we provide.
Driving Succesful Client Outcomes
Mad Fish Digital meticulously maps our marketing tactics to specific Key Performance Indicators, which shows our every effort is directly contributing to our client’s business goals. We deliver measurable success for our clients, helping them achieve their marketing goals.
New and creative method
We offer an innovative approach to our PPC services for the Sports Marketing industry. We evaluate our strategy intermittently to ensure maximum impact and effectiveness. Mad Fish Digital focuses on creative, but data-driven ads to deliver tailored solutions to our clientele. This ensures relevancy and competitiveness in the digital realm at every turn.
Research First Approach
Mad Fish Digital’s research-first approach ensures we gain deep insight and a clear plan for each of our Sports Marketing clients. We invest time and resources into learning about our client’s brands, stories, and competitors so we can deliver one-of-a-kind strategies that will drive successful campaigns.
Best Agency for the Planet
Our mission statement is simple: We strive to be the best agency for the planet. To be the best, our employees need to feel empowered to learn, grow, and exceed their potential. When our employees are thriving, our clients reap the rewards. Good clients want to work with happy people and happy people work hard to create the best relationships and creatives possible. We foster a positive work environment for our clients and teams to thrive in.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business