Sports and Outdoor Marketing Solutions for Ski Resorts
Mad Fish Digital is an award-winning digital marketing agency, and Google Premier partner. We are proud to offer ski resorts expert digital marketing services tailored to your outdoor brand. Each marketing strategy addresses unique solutions through a variety of tactics that ensure we reach your resort’s target audiences, communicate your values to guests, and drive direct bookings to visit your resort. Schedule a consultation to learn how we can help your ski resort suceed online.
Digital Marketing Services Built to Give Ski Resorts a Lift
Imagine a personalized digital marketing experience that nurtures past guests and encourages repeat visits while reaching new guests. We do that and more by offering the following advantages to ski resorts and outdoor winter activity brands:
- Peak Digital Marketing: We don’t just promote ski resorts—we focus on enhancing the overall guest experience from the first click to conversion. What’s more? Every partnership includes a dedicated team that offers unique tactics and solutions that address your resort’s needs across all channels.
- Expert Paid Media Services: Our PPC strategies carve out a path for ski resorts to showcase winter vacation packages, lift ticket deals, and ski school programs to a broader audience they didn’t have access to prior.
- Epic Social Media Management: We produce targeted social media campaigns that engage and earn new followers by serving content that attracts skiers globally.
- SEO Strategies Designed for Success: Our SEO strategies provide careful consideration, action, and planning to improve your online visibility.
- Powder-Fresh Bookings: Maximize online exposure, increase bookings, and foster long-term guest relationships by partnering with an agency that takes a data-driven approach to making your ski resort peak above the competition.
“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
A Digital Agency That Elevates Outdoor Resorts Online
We’ve had the privilege of helping ski resorts succeed online by supporting their needs through bespoke digital marketing services that produce results. We start by understanding your needs during a thorough intake session and questionnaire. With that information in hand, we produce a customized digital strategy using a mixture of tactics like SEO, PPC, and social media marketing. Our ultimate goal is to improve our partners’ online presence, increase customer engagement, and provide a boost in bookings and revenue.
We Help Solve Issues Such As:
Lack of Targeted Audience Engagement
Finding travelers and winter sports enthusiasts online demands intelligent targeting. Let us take the guesswork out of performance marketing by reaching skiers and other outdoor sports audiences by serving advertising that reaches the right folks.
Difficulty in Measuring ROI
Understanding the budget and ROI of your performance marketing efforts reduces marketing spend and improves advertising results. We offer custom reporting solutions that provide platform data and additional information that is ultimately used to generate more revenue and customer acquisition.
Seasonal Fluctuations in Demand
We’re aware your industry experiences seasonal trends, like shoulder season, that affect sales and the overall health of your business. Our performance marketing services plan around peak sales periods and slower seasons to encourage engagement and convert new and returning skiers annually.
The Digital Marketing Metrics We Manage for Our Ski Resort Partners
We ensure ski resorts appear at the top of search results by optimizing website content and implementing local SEO tactics that increase organic traffic and introduce you to qualified leads. We also provide transparent reporting covering our work by discussing the following metrics:
- Organic Traffic: We discuss the number of visitors coming to your website from organic search results offered on search engines.
- Keyword Rankings: We report on keyword rankings and positioning to ensure your website appears for specific ski-related terms on Google and beyond.
- Click-Through Rate (CTR): We measure the percentage of users who click on a search result after seeing it to contextualize our SEO and paid advertising efforts.
- Conversion Rate: We cover conversion rates for specific landing pages and other actions by folks searching for ski-related terms.
- Backlink Quality and Quantity: We’ll monitor the quantity and quality of third-party sites, like TripAdvisor, that link to yours.
- Page Load Speed: We’ll evaluate your website’s page speed to assess if we need to make technical SEO adjustments to elevate search rankings.
- Mobile Responsiveness: We’ll provide insight into how mobile-friendly your ski resort site is and recommend ways to improve it to enhance the user experience and search rankings.
Ski Resort Industry Trends
The global ski and snowboard resorts market size was valued at $77.6 billion in 2020 and is expected to grow at a CAGR of 5.5% from 2021 to 2028.
Ecommerce PPC
Keep your paid media strategy from melting away. We provide ski resorts with award-winning paid media services, including e-commerce optimization and additional perks like increasing conversion rates, attracting more guests, and making your resort more visible online.
Full Funnel Strategies
We help our ski resort and winter sports partners reach new customers by taking a full-funnel approach to digital marketing. We’re here to introduce you to new skiers and guests while serving them advertising that encourages conversions.
Keyword Research & Optimization
Keyword research and mapping allow our ski resort partners to stand out from the competition. That’s why we conduct in-depth keyword research custom to your brand and goals to maximize visibility and reach.
Landing Pages
Our design team specializes in creating a customer-centric user experience that encourages skiers to visit your resort, purchase a season pass, or reach other goals. Skip the black diamond and let us design landing pages that promote your products and values and convert your customers.
A / B Split Testing
Like ski slopes, changes have to be made to accommodate certain situations. We take an iterative approach to digital marketing that allows us to A/B test our advertising to ensure we get the best click-through and conversion rates and lower our acquisition cost.
GEO-Fencing
Serve advertisements where your guests are when they want them. Geo-fencing technology allows us to target future customers by promoting your ski resort or outdoor brand digitally and locally in specified areas.
Google Ads & Microsoft Advertising
Our ski resort partners come to us for their digital marketing needs and PPC services thanks to our success managing Google Ads and Microsoft Ads accounts. As a result, these platforms encourage engagement, boosting lead generation and website traffic and providing other advantages while reducing your Return on Ad Spend (RoAS).
Social Media Advertising
We know how powerful platforms like Facebook, Instagram, TikTok, and LinkedIn are to promote your ski resort and brand online. That’s why we assembled a social media team with organic and paid experience focusing on winter-related activities and lodging that encourages website visits and direct bookings while maximizing marketing budgets, no matter the platform.
Why Brands Depend on Us As Their Ski Resort Marketing Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them
As a certified B Corporation and award-winning agency, we help ski resorts and their partners reach new peaks digitally. As a result, we’ve increased revenue, scaled advertising, and helped clients dominate online competition through digital marketing tactics that simply work.
Learn more from Our Outdoor Marketing Team
Prioritizing Clients
We prioritize elevated employee experiences to ensure a positive work environment and foster creativity. This commitment extends to our clients as we strive to deliver elevated experiences through innovative marketing strategies and personalized solutions. Trust us to elevate your brand and exceed your expectations.
Delivering Results for Clients
We’re your go-to partner for driving results. Our marketing strategies are designed to drive measurable results for your ski resort or winter brand, with every campaign mapped to specific Key Performance Indicators to track our success. We will help increase your occupancy and meet your marketing goals no matter what.
Fresh Methodology
We take an innovative approach to digital marketing for ski resorts. With a focus on continuous improvement, each strategy is evaluated quarterly to ensure maximum effectiveness. We closely monitor industry trends and implement best practices to keep your residence ahead of the competition.
Research-First Approach
We take a research-first approach to fully understand your brand and your competition. This process helps us launch marketing campaigns that help you achieve your business goals and grow your brand while introducing you to new skiers.
Best Agency for the World
We strive to be the best agency for the world, starting with our employees, clients, and community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion to help make an impact in our community.
Want to Learn More About Our Digital Marketing Services?
Reach out today to find out how Mad Fish Digital can elevate your business