Increase Business Leads with Paid Advertising
Attract new residential and commercial leads with a customized ad strategy created by an award-winning team.
Innovative Paid Media Solutions for Pest Control Companies
Mad Fish Digital’s pay-per-click (PPC) services help pest control businesses reach residential and commercial customers through targeted ad campaigns, keyword research, and conversion tracking.
Our PPC marketing services target local customers who are actively searching for pest control services, making sure your ads are seen by the right people at the right time.
We conduct in-depth keyword research and identify the most effective keywords for the pest control industry, ensuring your ads target the right customers and for the best Return on Investment (ROI).
Additionally, our PPC services include ad copywriting and A/B testing to optimize ad performance and drive the most leads possible for your business.
Pest control companies trust Mad Fish Digital to increase their online visibility, drive qualified leads, and grow their customer base.
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“In our first month working with them, our conversions doubled.”
-Shelly Valentine
Product Marketing Manager, Modulus
“Smart, friendly and practical people”
-Brian Bates
Web Communications Manager, Washington State University
“The team consistently delivers on efficient spending to ensure we get great returns on sales and engagement.”
-Molly Flores
Marketing Manager, Solmate Socks
Check out Some of our Client Successes
View more of our case studies and client success stories here!
Pest Control PPC Agency
When it comes to PPC advertising for exterminator businesses, working with Mad Fish Digital is a game-changer. Our strategic process includes research and planning, followed by continuous optimization to drive the best possible results. We are pay-per-click advertising experts and will help you reach your ideal customers in the competitive exterminator industry. Partner with us to get more qualified leads at a great ROI.
We Help Solve Issues Such As:
Lack of Targeted Leads
Getting high-quality leads is no easy task for pest control businesses. You may be driving traffic, but that traffic isn’t converting at a high rate.
Difficulty in Measuring ROI
It’s difficult to accurately measure your return on investment without the proper tools and reporting in place.
Competitive Market
Pest control services face stiff competition in every city, which makes it harder to stand out and attract new customers.
Digital Marketing Metrics We Manage for Our Pest Control Clients
The Mad Fish Digital team manages and monitors many key performance indicators (KPIs) for our clients. Here are a few that get tracked when managing pay-per-click campaigns for our pest control and exterminator clients:
- Phone Calls by Channel: This measures the number of qualified phone calls generated from each pay-per-click campaign.
- Click-Through Rate (CTR): This measures the percentage of people who click on your ad after seeing it. In the pest control industry, a high CTR could indicate that your ad copy and keywords are relevant to potential customers, leading to more clicks and potential leads.
- Contact Form Fills: This measures the number of leads generated from the website.
- Conversion Rate: This measures the percentage of clicks that result in a desired action, such as a form submission or phone call. In the pest control industry, a high conversion rate could indicate that your ad is effectively driving leads and potential customers to take action.
- Cost Per Click (CPC): This measures the average cost you pay for each click on your ad. In the pest control industry, a lower CPC could indicate that you are effectively managing your budget and getting more clicks for your advertising spend.
- Quality Score: This measures the relevance and quality of your keywords, ad copy, and landing page. A higher quality score can lead to lower costs and better ad positions and can indicate that your ads are highly relevant to potential customers, leading to better ad performance and lower costs.
- Cost Per Conversion: This measures the average cost you pay for each conversion. A lower cost per conversion could indicate that your advertising efforts are effectively driving leads at a lower cost.
- Return on Ad Spend (ROAS): This measures the revenue generated for every dollar spent on advertising. A higher ROAS could indicate that your advertising efforts are driving significant revenue and return on investment.
- Ad Position: This measures the average position of your ad on the search results page. While you requested not to include this metric, it is important to note that a higher ad position can lead to more visibility and clicks, potentially impacting other KPIs such as CTR and conversion rate.
Pest Control Industry Trends
The global pest control market value was $22.4 billion in 2022 and is expected to reach $36.1 billion by 2030, growing at a CAGR of 6.15%
The most popular online channels for pest control marketing are social media (68%), email marketing (64%), and search engine optimization (SEO) (62%)
B2C PPC
Mad Fish Digital has a proven track record of running successful pay-per-click advertising campaigns for B2C brands. We create high-converting ads that bring qualified traffic to your storefront.
Full-Funnel Strategies
Our full-funnel strategy maximizes reach, engagement, and lead generation for pest control businesses by targeting potential customers at each stage of the funnel. We’ll boost customer acquisition at an exceptional ROI.
Keyword Research & Optimization
We are keyword research experts with a strong understanding of the seasonality pest control businesses face. Our in-depth research process helps identify relevant and cost-effective keywords to reach your target audience when they need you.
Landing Pages
Our design team creates compelling, high-converting landing pages for your pest control business that drive more leads at increased conversion rates. We use proven design techniques and strong calls to action to ensure results that exceed industry benchmarks.
A / B Split Testing
Mad Fish Digital uses A/B split testing for PPC campaigns to optimize ad creatives, increase CTR, reduce CPC, and boost conversation rates. We figure out what works and what should be optimized to drive a higher ROI for your extermination services.
GEO-Fencing
Geo-fencing allows us to target specific areas and deliver highly personalized ads. This is an essential step in running successful PPC campaigns for pest control businesses since it helps us target the right person or business in your service area.
Google Ads & Microsoft Advertising
Google Ads and Microsoft Ads are the primary advertising platforms for pest control companies. They allow us to target potential customers who are actively seeking pest control services in your area. Properly leveraging these platforms leads to cost-effective customer acquisition.
Social Media Advertising
Social media advertising through Facebook, Instagram, and TikTok is also a great way to increase customer acquisition. They allow you to engage with new and existing customers at a low cost. Social media is great for both acquiring new customers and increasing customer retention and loyalty.
Why Brands Trust Mad Fish Digital as Their Pest Control PPC Partner
At Mad Fish Digital, our clients set the expectations, we just exceed them.
We’re an award-winning agency and a certified B-Corporation. Pest control companies trust us to increase customer acquisition through pay-per-click advertising. We’ve helped clients increase revenue, scale advertising, and dominate their local markets with our digital marketing services.
Learn more from Our Paid Advertising Team
Prioritizing Clients
Mad Fish Digital is dedicated to delivering exceptional results and service for our clients. Our goal is to build lasting relationships and provide top-notch customer service for every client.
Outcomes for Clients
We’re a results-focused PPC agency that delivers measurable outcomes for our clients. We meticulously track Key Performance indicators to ensure that every effort is contributing to your success.
Fresh Methodology
Our methodology pairs cutting-edge techniques with industry-specific best practices to help pest control businesses find new clients. We are always testing new tactics and evaluating results to maximize campaign ROI for our clients.
Research-First Approach
We take a research-first approach to ensure a deep understanding of your company, your customers, and your competitive landscape. We analyze pest control and extermination industry trends and best practices to craft tailored marketing solutions to elevate your brand and increase customer acquisition.
Best Agency For The World
Mad Fish Digital strives to be the best agency for the world, starting with our employees, clients, and our community. As a business, we understand that our decisions matter, which is why we take our social impact efforts and initiatives seriously. We’re a certified B Corporation with a focus on Justice, Diversity, Equity, and Inclusion (JEDI) to help make an impact in our community.
Want to Learn More About Our PPC Agency Services?
Reach out today to find out how Mad Fish Digital can elevate your business