Why We’re Proud To Be a B Corp
Mad Fish Digital has been a proud certified B Corporation since 2018. Aligning with our goal to be the best agency for the world, we believe in the triple bottom line and value our people and planet over profit. Our certification is a legally binding, public declaration of the values, ethics, and commitments we make as a company to the community and people we come in contact with as an agency.
We are proud to make the internet a better place, create an environment that helps other small businesses grow, and reinvest into the community. Whether it be through our diversity and inclusion initiatives, our pro bono partnership program, or ensuring our agency operates with the greater good in mind, we are focused on creating a better world every day.
Making an Impact
We increased our B Corp certification score by 25% over the course of 4 years.
OUR B CORP SCORE (2023)
Governance:
17
Workers:
35.5
Community:
24.1
Environment:
12.7
Customers:
10.9
Total:
100.3
Take a look at our score breakdown.
How We Live Our B Corp Values
B Corp Committee
Mad Fish Digital’s B Corp initiatives are steered by an employee-led B Corp committee that meets bi-weekly to discuss B Corp initiatives, how we can support fellow B Corps, and how to further the mission and vision of the B Corp movement.
Supplier Diversity
Mad Fish is committed to voting with our dollar. We select our vendors including office suppliers, business service vendors, restaurants, and creative contractors from a values-first approach, with an emphasis on supporting businesses led and owned by historically underrepresented communities and those that prioritize ethical and environmentally-friendly practices.
Volunteer Time Off
As a Portland-based agency with employees all across the US, we empower our employees to make a difference in their communities through dedicated volunteer time off. In our true fun-ish nature, we also host an annual Volunteer Challenge with donations made to our team’s nonprofit of choice.
Employee Experience
Everything Mad Fish Digital designs begins with our employees. We center our company purpose to provide an Elevated Experience for our employees. We are proud to offer a comprehensive benefits package, nationally competitive compensation, paid parental leave, flexible schedules, and more. We adopted objective, skill-based performance measurement systems to bring clarity to role expectations. Each individual is given the freedom to determine how to do their best work and is encouraged to create balance between personal and professional life. In March 2020, we became a fully-remote workplace to give our team safety, comfort, and flexibility as the world transitions to a new way of working.
Environmental Sustainability
Through our carbon offset partner, Offset Alliance, Mad Fish Digital has offset 125 metric tonnes CO2e, 150% of our measured emissions. Our office has switched to low-flow fixtures and energy-efficient lighting, and we encourage our employees to implement these same conservation-minded practices in their home offices with our remote work policy.
Pro Bono Partnership Program
Mad Fish Gives is our community partnership initiative that connects our digital marketing services to nonprofits doing good work. To date, Mad Fish Digital has donated $169,963.78 in pro-bono services. Learn more about our Pro Bono Partnership Program and how to submit an organization for consideration.
Partnering with B Corps
We believe in the mission and impact of our fellow B Corps and are committed to supporting them however we can, including offering discounted services and potential partnership opportunities. If you’re a fellow B Corp, we’d love to hear from you — contact our team.
Read Our Social Impact Report
Values first. Data-driven.
As marketers, our team knows measurement is crucial for improvement. That includes our social impact work. We put together our impact report for 2022 to highlight where we have made strides and where we want to continue to improve in 2023.
Dig into our report to learn about how we’re impacting the community and environment as a team. Whether it’s going carbon neutral or implementing our internal EDI initiatives, we know every little bit counts. Find out how we’re building a marketing agency that’s better for the world.
View our 2023 Social Impact Report
Past Impact reports:
