In an increasingly competitive market, reaching the right students has become more of a challenge for higher education institutions. For Palmer College of Chiropractic, their brand objective is to find qualified candidates and directing them to the university location that will best serve their needs. Our team developed and drove a personalized lead generation campaigns using email and paid media to engage and convert future students. Our long-standing relationship has allowed us to continually iterate and expand our strategy for this higher education system.
Higher Education Lead Generation & Nurture
88%
Increase in Student Leads YOY
5-year partnership - We still deliver results.
62,464
Emails Sent
That’s about 170 per day.
12K
Nurtured Leads
Double the capacity of Radio City Music Hall.
The Challenge
In an increasingly competitive market, reaching the right students has become more challenging for higher education institutions. Palmer sought out an integrated approach to finding potential students and engaging with them while they are considering which school to attend. Beyond finding qualified leads, they needed a way to keep Palmer top-of-mind over the years.
Our Approach
Our strategy team built out targeted buyer funnels based on our research with Palmer to understand student patterns by location. Using the data we set up a tiered approach to engage potential students from 22 key states with campus-specific landing pages. Throughout the campaign, we continued to refine audiences to reach qualified candidates who could convert within 12 months.
Personalizing the Student Experience
With detailed targeting, customized ad copy and visuals, and an iterative approach we focused on finding students where they were, and attracting them through personalized calls to action (CTAs).
Building Longstanding Relationships
Prospective student leads were added to nurture campaigns focused on connecting potential students with real information on campus life and the stellar education offered by Palmer.
Services Implemented
- Email Marketing
- Paid Media Advertising
- Content Strategy
- Reporting and Analysis
