When it comes to driving conversions and scaling your business, improving your Google ranking is as important as ever. Content marketing and SEO continue to be a corner stone of a brand’s online performance. But how do you know how to tackle these initiatives or best deliver on them every single week.
Knowing which digital marketing tools to use is a critical part of the equation. Check out these five tried-and-true technical tools for amplifying your SEO and delivering on your strategy.
1. Screaming Frog SEO Spider Tool
The SEO Spider Tool from Screaming Frog is a downloadable desktop app used by many SEO experts. This timesaving tool does the manual work of a technical SEO auditor by crawling a site to collect data about the site’s pages.
This tool finds, gathers, and filters useful SEO information about your website pertaining to things like your URL, schema types, links, on-page word count, image sizing, and metadata. The SEO Spider Tool is particularly useful because it picks up on various issues that need attention, such as link errors, redirects, slow response time, and duplicate content. This tool can be your first step in identifying and fixing key technical SEO issues.
2. Ahrefs
Another all-star digital marketing resource is the site exploration tool, Ahrefs. The SEO analysis platform offers advanced website audit reporting with sophisticated backlink evaluations. Ahrefs’ backlink analysis is known for its highly useful quantitative and qualitative results that help brands improve their visibility.
Aside from its premium backlink analyzation metrics, Ahrefs also provides keyword analysis, URL ranking reviews, content research, and organic search reports. With the organic search tool, you can see which keywords help your competitors rank, as well as which of their pages get the most traffic. This tool is a great resource for developing useful SEO-focused content strategies.
3. Moz Pro
Moz Pro is a staple in the world of search engine optimization. As a pioneer SEO resource, the Moz Pro suite is an all-in-one digital marketing tool. The comprehensive software is designed to boost the visibility of websites on search engines.
Moz Pro offers a variety of essential features, such as website auditing, rank tracking, link analysis, and keyword research. A monthly membership also includes site-crawling, on-page optimization, and custom reporting.
4. Yoast SEO for WordPress
If your website uses the WordPress CMS (content management system), the Yoast SEO plugin is a must-have. Yoast SEO for WordPress is an invaluable tool that helps brands optimize the content on their sites for search. It can be downloaded and installed on any self-hosted site that uses WordPress.
With Yoast SEO, you’ll get instant analysis of your website’s SEO that’s always in line with Google’s most recent algorithm. This includes useful metrics about your on-page readability and target keywords, as well as title tags and meta descriptions. The plugin also helps users avoid duplicate content with canonical URLs.
5. Yoast Real-Time Content Analysis
Another crucial Yoast WordPress plugin is the Real-Time Content Analysis. The content marketing tool is similar to editing platforms like Grammarly, except that instead of grammar recommendations, it makes SEO suggestions.
With easy-to-interpret, real-time guidance, you can adjust your website content so that it’s optimized for search. The end-to-end content analyzer is designed to boost engagement by improving readability. This includes minimizing passive verbiage, adjusting word counts under various headings, strategically placing keywords, and optimizing images.
Implementing Technical SEO Tools
These tools are designed to give your on-site SEO a boost and provide you with a better understanding of content optimization. However, keep in mind that they’ll only work in conjunction with high-quality content.
To fully take advantage of these platforms, consider partnering with a digital marketing agency that has expert knowledge on implementing and leveraging each tool to their full potential. Contact us to see what we can do for your brand.