Schoolhouse came to Mad Fish Digital to sales for digital advertising, as well as improve the reach and return on investment from their pay-per-click campaigns. While they have an exceptional reputation in the community with more than 12 years of social credibility and brand awareness, they weren’t seeing the return on ad spend that they were looking for. Mad Fish Digital succesfully partnered with Schoolhouse's digital marketing and ecommerce team to expand the reach and reputation of the brand across the web. Through a full funnel approach, expectations were exceeded consistently and annual revenue goals were met months ahead of schedule. Learn more about how we did it below.
The Results
1,058%
ROAS on Google & Facebook YOY
65%
Increase in revenue YOY
60%
Increase in transactions YOY
Services Implemented
- Google Search Ads
- Programmatic Advertising
- Remarketing
- 1st Party Cookie Management
- Google Shopping Feed Optimization
- Google Display Advertising
- Meta (Facebook/Instagram) Advertising
- Pinterest Advertising
- GA4 Configuration
- Google Tag Manager
- Customer Data Platform (CDP) Implementation
The Challenge
Schoolhouse partnered with Mad Fish Digital to implement a comprehensive paid media strategy for their ecommerce website. While their exceptional reputation speaks for itself, their social credibility and brand awareness on its own was not providing the online results they wanted. Mad Fish developed and optimized brand awareness, transactional and remarketing campaigns that continue delivering double-digit increases in annual revenue from digital channels years later.
Our Approach
We set the stage for a successful digital advertising strategy by auditing their existing social channels and search campaigns as well as learning about their customers and their engagement with Schoolhouse products. We set audacious goals that included increasing new customer revenue through comprehensive social advertising campaigns, optimizing AdWords campaigns for improved Return on Ad Spend (ROAS) of 1,058% on Google & Facebook YOY. In addition, despite the pandemic, we were able to help increasing overall revenue by 65% YOY on our campaigns.
The Solution
Armed with the data and our goals we set out to help Schoolhouse convert their passionate fanbase into customers with carefully curated and specifically targeted digital advertising.
Our goals were achieved through comprehensive paid social campaigns on Facebook, Instagram, and Pinterest. We also optimized their shopping campaigns for better performance. Finally, we reduced cart abandonment through better remarketing to help close the sales funnel.
