Overview
In Spring 2017, Mad Fish began working with a nationally renowned interior design company with a strong ecommerce presence to improve their return on paid advertising and grow new business through online channels. The company had a great reputation in the community with a 12-year brand and exceptional social credibility and brand awareness but needed to expand its reach in order to grow revenues.
Goals
Mad Fish set out with the following high-level goals in mind:
- Increase new customer revenue through comprehensive social advertising campaigns
- Optimize AdWords campaigns for improved Return on Ad Spend (ROAS)
- Increase overall revenue by 50% over six months
Strategy
- Develop comprehensive paid social campaigns on Facebook, Instagram, and Pinterest
- Optimize the clients shopping campaigns for better performance
- Reduce cart abandonment through better remarketing
Results
The company has had an 82% increase in total revenue since the implementation of our social and paid advertising strategy. This is a 130% increase in revenue compared to the months prior to our partnership.
Through the implementation of our Dynamic Remarketing strategy, we were able to reduce the cart abandonment rate and increase the Order Completion Rate by 28%.
Want a free consultation on how we can help your company grow? Schedule a call with a paid advertising expert today.
